First, welcome to 2026. Let's start this year off with a fresh look at your database. 

 

Your database is not a contact list.
It’s not a newsletter audience.
It’s not a CRM full of names.

 

It’s an ecosystem of relationships.

 

Every name represents trust.
A memory.
A future opportunity.

 

That only works when you treat it that way.

 

Here’s a quick gut check I want you to do today:

Write down the 10 people who should be sending you referrals.
 

Now circle the ones you’ve personally connected with in the last 60 days.

No judgment. Just information.

 

When coaching clients say, “My database isn’t working,” what they usually mean is this:
They’ve been storing contacts, not tending relationships.

 

So let’s fix that. Quickly.

Your database grows when relationships compound.

Treat it like an ecosystem and it starts working for you again.

 

🎧 Feeling stuck, scattered, or second-guessing yourself?

The Take It and Run podcast is built for that moment. Each episode gives real estate agents and business owners clear moves they can use right away, not hype and not theory. Kristi and Kelcie break down the habits, decisions, and discipline that lead to more confidence, more consistency, and more appointments. Press play, take one idea, and run with it.

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

** This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**