First name / friend, now that we’re a few weeks into the new year, I’m starting to look at my goals with more, ahem, realistic eyes.
 
when we’re heavy into the new year energy it’s easy to stack a bunch of THINGS WE WANT onto our wish list and just assume that the path to get them will illuminate itself somewhere along the way. 
 
cute idea, but…
 
it’s not ‘til we’re a few weeks in, back in routine, when we start to feel the familiar tug-of-war between day to day responsibilities and big picture vision.
 
it’s right around now that the “wait, but how?” starts to surface.
 
maybe you have a scaleable offer that you want to see double or triple in the months to come. [but how?]
 
maybe you have a product to launch and you’ve set revenue goals that make you sweat a little. [but how?]
 
maybe you’re manifesting a partnership with a specific brand. [but how?]
 
or an invitation to a specific podcast. [but how?]
 
or a speaker spot at a specific summit. [but how?]
 
or maybe your goals have nothing to do with more and everything to do with less — a client-free summer. dreamy travel plans. evenings and weekends offline.
 
but how? how? how? howwww?!!!
 
yesterday I had a Q1 planning sesh for my own work and that question came through for some of the goals I’ve set, too.
 
my main focus this year is growing my two core offers to support my income goals entirely, which means some significant increases in the number of folks I’m supporting in those spaces.
 
[but how?!]
 
during the meeting, I felt myself start panicking:
 
do I need to run paid ads? pull time out of my ass to pitch more PR opportunities? hire someone to run my pinterest? join some kind of networking mastermind thingie??? dedicate hours of my week to fucking around with trial reels?? develop some elaborate affiliate structure that makes me wanna pull my hair out? stretch myself too thin just to build a business that’s supposed to make me feel more free?
 
but when we took a step back (and a deep breath) I realized, wait, no.
 
none of those extras ↑ will be necessary if I just stay the course on the strategy that’s already working for me.
 
I recommitted to this strategy less than a month ago, and I’ve already seen:
 
→ a paid invitation to speak in someone’s program with a super aligned audience 
→ a major brand (you’d know the name!!) reaching out to collaborate 
→ 670 new instagram followers from content that directly connects to my offers 
→ 380 new tiktok followers without having to force myself into a niche ;) 
→ 211 new email subscribers (my strongest sales channel!)
 
which tells me I’m already doing exactly what I need to be doing to grow my business in the direction I desire — and I haven’t had to hop on any trendy growth hacks or hustle beyond my capacity to do it.
 
it’s the same strategy I’ve leaned on every single time I’ve wanted to see my business through a big evolution:
 
when I moved abroad but wanted to bring my local network with me. 
when I shifted from done-for-you design agency to marketing expert + educator. 
when I started leveraging lifestyle content to bring in more revenue opportunities.
 
it’s the same one I reach for when I’m launching a new offer, shifting into a new conversation, or looking to attract a specific type of community member to support my work — and my life!! — in some way.
 
and it’s the same one I teach in life of the party.
 
life of the party isn’t just a program where you learn the foundation you need to build your dreams off the back of your social media, it’s where you take full control of your success through your online presence, tailoring every single thing you share to the exact desires you have for your business and beyond.
 
and that thing I said before about being stretched too-thin just to build something sustainable? FUCK. THAT. NOISE.
 
at life of the party we start with sustainability, creating a focused, strategic system that guides you RIGHTTTTT into your goals without expending energy on anything that doesn’t.
 
so the TLDR; on all this, if you’re sitting in the “but how” this week… 
every goal you've set this year can be reached through:
  • creating content that inspires, energizes, and connects with you and your people, in any medium
  • consistently showing up with a planning system and batching workflow that reflects your capacity + honors your energy
  • confidently sharing engaging ideas and vibe-y visuals that feel like you (no trending sounds required)
  • stacking your DMs with dreamy clients who resonate with not just your business, but your life outside of it
  • finding true, sustainable presence with your online community (while posting as much or as little as you want!)
and of course, that’s what we do at this party.
 
we’re one week out from waitlist doors opening, and you can find all the info about pricing, what’s included, and what the experience looks like right here, or read the quick rundown below! 
 
  • the next live sesh with 8-weeks of VIP support is launching to this waitlist on january 22nd (that’s next thursday!).
  • you’ll get access to $1000 OFF the full price from January 22nd-31st, but there will be some exclusive party favours available to those of you who choose to join within the first 48h.
  • there are limited spots available (20 in total!) so if you have any questions about what to expect from the program so you can make an informed decision when doors open, my DMs on Instagram are the best place to chat.
in the meantime, just keep hangin' here, and stay tuned for lots more deets to hit your inbox before the doors open so you have everything you need to decide if this is your moment to join the party. 

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