Employers Want Innovative Solutions
According to a recent article from Benefits Pro, 60% of employers plan to explore an alternative health plan by 2028. There are obvious reasons for this trend. Repeated studies show that the rising cost of healthcare is causing widespread pessimism among employers and employees.
With these rising costs, employers are more focused than ever on streamlining their operations, attracting the right talent without sacrificing a balanced budget, and building out for the future to protect against some of the volatility we’ve seen in recent years.
There’s a couple of ways ICHRA can be the right product
for this conversation:
With ICHRA, employees shop in the individual marketplace where carriers compete for their business. This marketplace competition typically offers better pricing than the group market, especially for mid-market employers who don't have the negotiating power of
enterprise-level organizations.
The most dramatic cost benefit you can offer is stable renewal rates: organizations moving to ICHRA typically see single-digit annual renewals instead of the brutal 20-50% increases common with traditional group health plans. Some states did see their first double-digit increases for 1/1/2026, but even these were huge savings compared to traditional offerings. This shift from unpredictable cost spikes to stable, manageable increases makes
budgeting actually feasible.
