Interior Insider
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Hi First name /  IDC Member,
We're grateful you're here and consistently supporting this community. Whether you're deep into a project, chasing approvals, or just trying to clear your inbox, we're glad this reached you.
 
This week's lineup is full of practical tips you can really use. We're addressing one of the biggest early-career questions: how to get trade accounts when you're just starting (spoiler: you need less than you think). We're also exploring the real framework for working with client furniture, because "Can we just keep the dining set?" deserves a better answer than "sure." And on To-The-Trade, Laurie interviews 26-year wall covering veteran PJ Delaye about why wallpaper might be one of the smartest profit strategies you're not pursuing yet.
 
One more thing: Laurie is at KBIS in Orlando this week! If you're attending, come say hi. She’d love to connect with you in person.
 
Let's get into it.
How are you primarily finding new clients in 2026?
(results will be posted in next week's newsletter)
 
Lastest IDC Blogs
 
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Design Edge 
Kissimmee, Florida
March 25-26, 2026
Design Edge is a highly curated, trade-only event featuring the best Home Furnishing and Kitchen & Bath brands in North America. The only designer event of its kind, Design Edge brings leading designer-centric manufacturers to premium markets throughout the country to connect with the region’s designers and tastemakers.
Wednesday, March 25, 2026
10:00 am - 11:00 am: Design Edge Opening Keynote: "Profits Rise when You Price Like a Pro" Moderated by Luxe Interiors + Design featuring Nikki Levy and Adriana Hoyos
12:00 pm - 1:00 pm: Design Edge Program: Housing Forecasting for the Florida Interior Design Trade featuring Chris Beard
2:00 pm - 3:00 pm: Design Edge Program: Business of Florida Design Panel Discussion, "Systems that Save your Profit Margin", Moderated by Dwayne Bergmann
 
Thursday, March 26, 2026
10:00 am - 11:00 am: Opening Program: AI for the Design Firm - Make your Marketing Faster & Stronger, Moderated by Laurie Laizure with John McClain
2:00 pm - 3:00 pm: Design Edge Program: How to Make Design Videos Go Viral!  Moderated by Laurie Laizure,  with John McClain and Meredith Huck
 
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New To-The-Trade Episode
 
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Next MONTH!
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Hot off the Gram
Last week's poll results!
"Do you Charge:”
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Learn. Share. Grow.
That’s a wrap on this week’s “Interior Insider.” 
Whether you're prepping your first trade account application, figuring out the right way to price around a client's favorite armchair, or rethinking how wall covering fits into your business model, I hope something in this issue gave you a next step you can act on this week. And if you're at KBIS this week, come find me! I'm walking the show in Orlando and would love to connect in person. Nothing beats putting faces to the names I see in this community every day. This community keeps growing because you share what you know, ask the hard questions, and show up for each other. That never gets old.
Laurie Laizure
 
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