It can draft emails, summarize articles, translate menus, and in seconds, generate a ten-day itinerary for almost anywhere in the world. It even generated my picture above with a simple prompt to create a caricature of me based on what it knows I do!
I recently read an AFAR article about the most common mistakes AI makes when planning travel. Researchers from George Washington University found that AI-generated travel plans are completely error-free only about 10 percent of the time.
10 percent! Do you want to trust your flights, hotels, and once-in-a-lifetime experiences to a 10 percent chance of accuracy?
The biggest issue?
AI pulls from enormous amounts of information, but it cannot consistently tell what is current, what is realistic, or what actually works in real life. It is really good at sounding confident. Accuracy is another story.
Here are a few of the most common issues I see regularly:
Geography and logistics don’t always add up. AI might group sights together that are hours apart, or suggest routes that look good on paper but don’t work in real life. It rarely thinks about traffic patterns, pacing, jet lag, or how a day will actually feel.
Outdated information sneaks in. Restaurants that closed years ago. Hotels under renovation. Attractions temporarily unavailable. AI doesn’t verify in real time.
Everything feels the same. Ask for a trip to Paris, and you’ll get the same highlights everyone else does, with no sense of who you are, how you travel, or what makes a place meaningful to you.
Costs are often wildly underestimated.
Luxury travel pricing is nuanced. Room categories matter. Seasons matter. Availability matters. AI does not know what is actually bookable for your dates.
That said, I am not anti-AI. I use it for a lot of things every day.
I encourage clients to use it in the dreaming phase. It can spark ideas. It can help you articulate what sounds interesting. It can narrow the field.
Where I come in is turning inspiration into something that works.
When I design a trip, I am thinking about:
Flow and pacing
Realistic transfer times
Seasonality and local info
Properties that feel aligned with you
The special experiences that aren't on the generic lists
AI can generate an itinerary in seconds.
What it can’t do is understand how you want the experience to feel.
The bottom line? AI is a helpful tool. Human planning is what makes the trip feel seamless.
If you are in the early stages of dreaming about a future trip, I am always happy to turn those ideas into something thoughtful, realistic, and seamless.
At Premiere Travel Planners, we believe travel elevates our lives: it connects us to our fellow travelers, to the locals we meet along the way, and to lands near and far that we explore during travel.
Nothing else can make the world more amazing than seeing it first hand, nor help us recognize our place in the world like travel can. Therefore we believe travel should be done well and right.
Travel done well is luxury your way: whether that is a private car and driver for your tours, matching you with a group of like-minded solo travelers, or a private villa where you don’t see anyone else for a week. Travel done right is sustainable, respects the local people and land, matches your preferences and lifestyle, and makes the most of your precious time.
Referrals are so important to our business - your trust in us means everything.. We appreciate you sharing our info with your friends and family.
Cheers,
Deb Clark
and all of us at the Premiere Travel Planners team
By Appointment Denver, CO 80206, US
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