El Pollo Loco, the fast-casual chain known for its fire-grilled citrus-marinated chicken, is continuing its Texas growth strategy with new locations planned in the San Antonio area.
Leading the company is CEO Liz Williams, who took the helm in 2024. Before joining El Pollo Loco, Williams served as CEO of Outback Steakhouse and previously held senior leadership roles at Yum! Brands, including positions with Taco Bell and KFC.
Her background spans brand strategy, operations, and large-scale restaurant growth.
Texas remains a priority market in the company’s expansion plans.