I know you don't remember building one.
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You never recorded a 45-minute webinar, you never built a sales sequence in Flodesk and you definitely don't have a $47 digital product you're pushing on ads like everyone else seems to.
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But you do have one.
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At the core, a sales funnel is just the step-by-step journey your customers take from learning about you to buying from you.
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Which means that if you've been selling an offer, you've already got a funnel.
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Here's what that probably looks like for you…
- You post a new reel to IG or schedule a few Threads for the week. This is typically top of funnel content that's used to get more eyes on you and your brand. The CTA for this usually invites them to take a next step like downloading a freebie, subscribing to your newsletter or listening to a recent podcast episode.
 - Then you send out a weekly newsletter or hit publish on your weekly podcast episode or YouTube video. This is your upper-middle part of your funnel where your audience can engage with you a little more + learn about your solutions to their problems. Typically the CTA here is to get them to visit your sales page or book a discovery call with you.
 - Next up is getting them to your sales page and/or booking a discovery call. This is your lower-middle portion of your funnel where your audience can consider your offer as the solution they need. Ultimately, this is where they're looking closer at your specific offer and figuring out if it's for them (or not).
 - Which leads us to the bottom your funnel: the sale. This is when your leads have made a buying decision and you're celebrating with a little happy dance over a signed contract or Stripe notification.
See, that sounds pretty familiar doesn't it?
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Because you already have a funnel that works (for the most part).
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The problem is that it's slowwwwww.
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And it requires you to show up every. single. motherf*cking day to keep pushing people through it.
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Which is what's actually burning you out when it comes to your marketing.
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Because that's not sustainable (or scalable).
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That’s where strategy and automation come in.
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When I build a funnel with a client, we don’t start with landing pages or email sequences.
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We work backwards.
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1. What are we selling? What do you actually want to sell, and what is already converting? You don't have to create something new. This could literally be your highest-ticket offer or a digital product suite that's just collecting dust on your site.
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2. What is the smartest way to sell it? This is where I get nerdy with your data. I want to understand how your people buy and what makes them (or prevents them from) saying “HELL YES!”. Are people impulse buyers? Do they need proof? Do they need education first? Different offers require different stages of nurturing.Â
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3. What can be automated? This is where we look at building e-mail sales sequences, lead nurture emails, landing pages and all of the other pieces that currently live in your head or your DMs get turned into systems. Once they find out about you, they shouldn't have to wait on you to “show up” on their screen or in their inbox to figure out the next step.
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4. Then we focus on filling it. This is where we focus on content, collaboration, ads and visibility. And this is really where you should be focusing your time and energy throughout the week.
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Here's the difference between what you're currently doing and what I can help you do.
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Instead of post → hope → manually follow-up → wait
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You now have: traffic → structured nurture → intentional conversion → automated follow up
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If you're feeling burnt out by trying to show up and sell every week, then you need to have a funnel that isn't dependent on you to do everything manually.
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Either way, you don't need a new funnel.
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You just need help turning what you’re already doing well into a system that sells for you.
Jordyn
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