What I am asking for and what I'm saying “hell no” to this year.

So remember the other day, I made a post about why moms aren't buying your offers and told you that it wasn't your price?
 

 

(Yeah… that one.)

 

 

It 100% could be because of your price, First name.

 

And even if you have the very best messaging around said offer, it may still not be enough to overcome a wrong price tag.

 

So where do you begin in even figuring out if your price is the real issue why your moms aren't buying?

 

Simple.

 

You answer this question for me…

 

 

If your answer is “Lots of market research to better understand how my audience makes buying decisions and their perceived value of my offer, combined with what makes it feel worth it to me to sell and deliver that offer”, then you can just tuck this e-mail in your Jordyn's Emails To Refer Back To Later folder.

 

You've been marked safe from my little email spiel today.

 

 

Because I am assuming you thought something like…

 

“It’s $2,000 since that’s what I’d need to hit my revenue goal.”“It’s $27 because it's more affordable.”
 

…then friend, we’ve found our problem.

 

Because here’s the thing about price tags: they're part math, part psychology, and part positioning. And if any of those three are out of alignment, even the best messaging in the world will have to work wayyyy harder to get someone to buy (and even then, no promises).

 

So if you’re wondering why you keep getting “I'll have to think about it” DMs followed by them ghosting you like that one guy from Tinder…. even though your messaging is spot on AND you can rock a sales conversation like a pro.

 

Then we may have found the problem: your pricing wasn't created with your buyer in mind - they’re created with you in mind.

 

Your past purchases, your personal budget, your income goals, your assumptions about what feels “small.”

 

So here’s what I want you to do later today…

Pull out one of your offers and look at the price using these five lenses:

 

1. Your Buyer Psychology. This is the why behind their “yes.” Ask yourself: What does my buyer need to believe about themselves, their problem, and my solution before this price feels like a no-brainer? Then check if your current number matches where they’re at emotionally and financially. If your audience is still in “I hope this works” mode, a high-ticket investment will feel risky. If they’re desperate for a fix, a price that feels too low might make them doubt you. Your number should meet them exactly where they are in their decision-making process.

 

2. The Perceived Value of Your Offer. This is what your price says before you explain a single detail. Ask yourself: If someone knew nothing about me, would this number make them think “this must be good” or “what’s the catch?” Too low and they’ll assume corners are being cut. Too high without proof and they’ll assume you’re overcharging. Your price should instantly communicate the quality, depth, and results they can expect.

 

3. Your Profit/Delivery Reality. This is what makes it worth it for you. Ask yourself: Can I deliver this offer at this price without feeling resentful, rushed, or burnt out? Factor in your time, expenses, and energy (aka not just the line items your bookkeeper can see in Xero). If the price doesn’t leave you with enough margin to serve well and still feel good about selling it, it’s not sustainable. A number that works for you keeps the quality high for them.feel resistant to ever selling it.

 

4, The “Why Do All My Prices End in 7?” Test. Do all of your prices end in 7 because, well, “everyone else does”? Or are you using that pricing strategy intentionally. Prices like $97, $297 and $497 use charm pricing which is a psychological trick that makes a number feel smaller than it is and more “approachable” than a round number. It does work, especially for prices under $1000 (I use it too) but if every offer you sell ends in a 7, it becomes less impactful.

 

5. The Confidence to Swipe Factor. Many couples have an unspoken or agreed-upon “magic number” they can spend without looping each other in. Ask yourself: Is my price at or below that number? And, if it’s higher, have I given her enough clarity and confidence to justify it without hesitation? This isn’t about asking for approval; it’s about making sure she feels certain she’s making a smart, worthwhile investment. When the price feels safe and aligned, she can hit “buy” without second-guessing herself (or worrying about how to explain it later).

 

If you can’t point to something concrete for each of these, your price might be the thing holding buyers back… not your content, not your sales skills, and not your audience.

 

Jordyn

 

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