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issue #1
Welcome to the very first Market Maven email. We're kicking things off with a timely topic…taxes. Stick with me here, I promise we'll get through this together. 🫶
 
Tax law is dense, ever-changing, and full of loopholes. Everyone is trying to save money and stay out of jail*. There's rarely a one-size-fits-all answer, hence why most tax advice starts with, “well it depends.” 
 
In this issue, we're breaking down what you need to know for your 2025 tax return, plus a Q&A with our CPA, Karmen Hoxie to answer the questions you've been too afraid to ask out loud. 
 
*Always work with a qualified tax professional for guidance specific to your business (duh!). If you go to jail, don't use us for your one phone call.  
 
Let's dive in ↓

Congress passed something good for small businesses…we're shocked too.
TLDR: The One Big Beautiful Bill Act (OBBBA) means more deductions and less money to the IRS. The highlights: write off up to 20% of your business income, expense equipment purchases immediately and deduct 70 cents for every business mile driven. 

What's actually happening
Signed into law last Fourth of July (hotdogs and bill anyone?), OBBBA introduced business tax changes, restoring key deductions, lifting limits and expanding credits that can meaningfully affect your bottom line. Key highlights include: 
 
The 20% pass-through deduction is now permanent. If your business is structured as a sole proprietorship, partnership, S-corp, or LLC, you can deduct up to 20% of your qualified business income.
Bonus depreciation is back, fully.  If you buy equipment, you can write it all off this year.
Mileage rate is 70 cents per mile. If you're driving for business and not tracking it, you're speeding away from money with every ride you blast Sabrina Carpenter's MANCHIIIIIIIIILD. 🎤

WE ASKED OUR CPA. HERE'S WHAT SHE SAID.
Karmen Hoxie, breaks down exactly what small business owners need to know this tax season.
 
Q: What's the single biggest tax mistake you see small business owners make heading into filing season?
 
A: Treating taxes like a once-a-year chore rather than planning proactively throughout the year. The businesses that consistently minimize their tax bills are the ones keeping their books current and checking in with their CPA throughout the year. When your accounting records are up to date, you can see where you stand, understand your options, and take advantage of tax-saving strategies while they still matter. Good information leads to good decisions – and the earlier you have it, the more control you have over your tax outcome.
 
Q: With the passage of the OBBBA, what should business owners be doing right now to make sure they're actually minimizing their taxes?
 
A: This act has brought some of the most meaningful tax changes small businesses and their individual owners have seen in years. Several provisions that were set to phase out or expire have now been made permanent, and new opportunities are available for business owners looking to reduce their tax burden.
 
A few of the updates include the permanent allowance of 100% first year bonus depreciation, new categories of assets eligible for bonus depreciation, the permanent exclusion of up to 20% of small business income from federal taxation, and permanent extension of the paid family and medical leave credit.
 
With so many new provisions locked in, tax planning is more important than ever. These changes create real opportunities to reduce taxable income, strengthen cash flow, and reinvest in the business, so now is the time for owners to take time to evaluate their options and act intentionally. 
 
Q: If a business owner had an unexpectedly profitable year, what's the first thing you tell them?
 
A: First of all, I’d say this is a great problem to have! With profit comes opportunity for tax planning to turn what might have been a large tax bill surprise into tax savings and the ability to do long-term planning. This is a time to implement small business retirement plans and fund them to the extent possible, providing tax savings up to tens of thousands of dollars and building up retirement funds for the future. 
 
Investing money into the business whether in technology, equipment, or training could also produce tax deductions and help the business grow. Be aware of the potential tax bill and plan ahead by setting aside or earmarking funds so you are not caught off guard at tax time. 
 
And review your business entity structure. Higher profits might be an indicator to compare the costs and benefits of electing S corporation taxation for your LLC. Unexpected profits, with the right planning, can become a long-term advantage rather than a short-term burden.
 

What this means for you: three takeaways FROM OUR CPA 
  1. Stay current, check in with your CPA throughout the year, and stop treating April like a starting line.
  2. New year, new law. Review your structure, open that retirement account, and put the new deductions to work before the year gets away from you.
  3. If you had a better year than expected, congratulations. Call your CPA before the IRS celebrates, too. 
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Pick one. Do it by Friday. 
  • Calculate what you could still contribute to a SEP-IRA for 2025. You have until your filing deadline, including extensions. That means you could still reduce your 2025 tax bill right now
  • Look up your current business entity structure and write down when you last reviewed it. If you can't remember, that's your answer. Bring it to your next CPA conversation before you file your 2025 return.
  • Start tracking your 2026 mileage today . Download MileIQ or Everlance and start tracking. At 70 cents a mile, two months of business driving is already money you can't get back.
 
The bottom line
You built something worth protecting. Don't let tax season undo that. That's what Market Maven is here for. The research, the translation, the strategy, so you don't have to figure it out alone. Claim the deductions and keep more of what you earned. 
 
Additional resources: 

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MINNEAPOLIS, MN 55410, USA