Catch you at the next one!

In the span of the Star Wars universe, sometimes the rebels make progress, and sometimes the Empire/Republic gets us down. 

And that's a lot like being a business owner. 

 

Sometimes it's giving:

 

And sometimes it's giving: 
 

 

→ First, we talked about the ebb & flow of business ownership – ‘stable’ businesses dropping like flies, and how it can be so exhausting and people just want a stable job.

→ People take coffee shop jobs and bar tending jobs - for their sanity, for stability, to meet people, or because their skills translate.

 

Can you relate??

 

→ Jan/Feb is slow for many. Others say summers are slow.

Hard to tell true metrics with such small sample sizes from small business owners

→ It does seem like insane world events make people's wallets close up.

 

→ LG took some time to fall back in love with her craft, and it ended up getting her work.

→ KL had a slow six months, then crammed as much work as possible into the last six months. (Not advisable)

→ Kate Christy likes to stack work on top of work like a 12-layer cake.

→ When your bookings are slow, it's time to do big in-house projects!

 

→ 3-6 month check-ins with past clients

→ Share how you can help with marketing and maintenance at the front and end of projects

→ Do spec work and show it off (for photo)

 

→ Multiple-a-day posting got a resounding BOOOO. Valuable, artful, human stuff is where its at.

→ Pick one space (like newsletter) that is your non-negotiable bare minimum you can keep up.

→ Jillian said her monthly in-person happy hour has become great accountability for marketing

→ Erin said she focused on her blog & newsletter last year and literally put those tasks on her calendar!

→ If you hate Instagram, use it as an ‘at-a-glance' portfolio/directory

→ Usually, the methods that bring us joy also bring us the work we enjoy

 

→ OBS software tethers a camera & screen records, space bar to pause, low to no editing

→ Using photobooth and screen recording like this video