We survived Q1, friends... exhales deeply. In lieu of our usual trend tuesday email, welcome to your first quarterly deep dive. This is where we workshop a topic together - a method, a workbook, and everything you need to tackle it in the morning with a cup of coffee (or two). ☕️ This quarter's topic is the one I get asked about more than anything else: cash flow. P.S. For one subscriber, you can get a free 45-minute session with me to dish on your cash flow situation. More on that below. Let's GO ↓ |
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#1 Reason why businesses fail: CASH FLOW |
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WHAT THE RESEARCH TELLS US |
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You can have a full client roster, strong revenue, and a growing team, and still stress about making payroll at the beginning of the month. The root causes are almost always the same: - Late payments from clients create a ripple effect across every other obligation.
- Money goes out before revenue catches up like inventory, payroll, overhead.
- Growth itself, scaling faster than your cash position can support is how thriving businesses end up in crisis.
- 43% of small businesses consider cash flow a problem, and 74% say it has gotten worse or stayed the same over the last year.
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HOW WE FIX THIS: YOUR CASH FLOW WORKBOOK |
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Copy to your own Google Drive or download as Excel to get started. The method: This workbook is your hands-on tool for getting a clear, honest picture of your cash position. Three tabs. Work through them in order. Each one builds on the last. By the end, you'll have a complete picture of where your cash actually stands. Tab 1: Cash Flow Forecaster: Enter your cash on hand today, then every inflow and outflow with the date each one land. Your projected ending balance and a timing flag calculate automatically. Tab 2 : Runway Calculator: Tells you exactly how many days your business can run if revenue stopped tomorrow. Tab 3: Tight Cash Checklist: If your runway number made you uncomfortable, start here. A quick list to stabilize cash flow today. |
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ADDITIONAL CASH FLOW RESOURCES |
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I'm giving away one free 45-minute 1:1 session… me and you, working through your actual cash flow numbers together. 🫶 First person to reply to this email gets it. Cheers to better cash flow, - JDP |
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This email is for paid Market Maven subscribers only. If you forward it, you're taking money out of a small business owner's pocket. And I hope you can live with that guilt! |
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3405 44th Street West
MINNEAPOLIS, MN 55410, USA |
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