Weekly emails about marketing for design and construction.

This Didn’t Go as Planned

Hey First name / my friend,

 

Have you ever been to Mexico?

 

My partner, Jesús, and I recently took a road trip around the Yucatán peninsula.

 

It’s the flattest place I’ve ever been—no hills, no mountains. And yet… it was a bumpy trip.

 

We got into an argument. I had an intense eczema flare-up that sent us to a doctor’s office. Right as we arrived at an archaeological site, we got a flat tire. And the list goes on.

 

As a seasoned traveller, I had everything planned. Still, things didn’t go according to plan.

 

When I got home and told my dad about the trip, he said, “See? That’s why I don’t travel. Here on my sofa, nothing can go wrong.”

 

And he’s not entirely wrong.

 

Like travel, in business, stuff happens. 

 

Even with a solid plan, priorities evolve, timelines stretch, and unexpected problems show up. That’s not a sign you did something wrong … it’s what happens when you try something new.

 

Sure, I could’ve avoided the stress by staying home. But I also would’ve missed everything that made the trip meaningful:

That’s the trade-off. A smooth, perfect path usually means you never left the house.

 

The same applies to your marketing.

 

Whether you’re redesigning your website, starting a newsletter, or building your social media presence, you’re learning, experimenting, and stretching. It will feel like a lot at first.

 

But if you stay the course, you’ll start to see the payoff.

 

Some of our most successful case studies—the ones consistently doubling leads every year—required a significant upfront investment of time, effort, and iteration before the results compounded.

 

The businesses that grow aren’t the ones that started with perfect plans. They’re the ones who start in imperfect conditions, stay committed when things get hard, and get the right support along the way.

 

See you next Thursday!

 

Cheers,

 

Daniela

📫 Marketing News

Anguilla has made $70 million from selling the .ai domain. I wonder if they’re making more from domains than tourism. 😂

 

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Weekly emails about marketing for design and construction firms.