Issue #61 | March 30, 2026 |
|
Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do.  Let's get started. |
|
If You Do One Thing This Week: |
|
 1. 📿 Make it easy for people to connect.   Planning events for families? Use Mardi Gras–style beads to identify families by grade. If they have children in 2 different grades, they get 2 different necklaces.  It’s playful, low-cost, and it helps parents instantly spot others with children in the same class.  Let's build community one necklace at a time.  Thanks to Cary K. from Seattle for sharing this tip!  |
|
2. ⏱️ Synchronize messaging   If you’re sending messages out, how are you aligning with your colleagues in Marketing to make sure they are reinforcing that messaging? Are you using the same language? Making the same points?  Remember, your customer needs to hear the same message seven times on average, before making a move.  Make sure your Admission, Marketing and Development offices are aligned. It's as simple as meeting and saying to each other: What phrases are you using to talk about our academics?  What are you saying about our alumni?  Let's be sure we are using the same language.   If you’re not already doing this, get started.  |
|
3. 📋 Capitalize on Summer Camp Enrollment  If your school runs a camp, or partners with one nearby, scan the camp’s registration list to build a reach-out list. These families already know the campus, the carpool line, and the drive. In many ways, they’re halfway home.  Some families may love the idea of turning a few magical summer weeks into a year-round experience.  Just don’t assume they’ll connect those dots on their own. Extend the invitation. Let them know the camp spirit doesn’t have to end when summer does.  |
|
Admissions are the heartbeat of every school, shaping a family’s first and lasting impression.  When your process needs clarity, consistency, and care, Enquiry Tracker delivers.  Enquiry Tracker is a purpose built admissions and enrollment platform designed for K to 12 schools in the United States.  From first inquiry to confirmed enrollment, it brings inquiries, tours, applications, events, and enrollments into one centralized system, replacing spreadsheets and disconnected tools.  With online forms, event registration, personalized communications, pipeline tracking, and real time reporting, your team can see where every family stands and respond with clarity and confidence.  The result is a smoother process, stronger relationships, and sustainable enrollment growth.  |
|
If this newsletter resonates with you, here are three more ways I can help: - Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
- Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
- Book me as a retreat facilitator or speaker. I am booking retreats now in Summer and Fall (Hello, New York City!) Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do.  Let's get started, |
|
Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback.  Check out previous issues of Beyond the Tour here. You'll also see my other quick-tips email, The At Work Tune Up. Subscribe to the Tune Up for tips on keeping your teams happy and healthy.  You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem. If you received this email from a friend and want to subscribe, click here. |
|
Saddlerock Rd
Silver Spring, Maryland 20902, United States |
|
|
|
