🧠 Carolina Elite Real Agent Scenario
“The Instagram Post That Got You Reported”
🏡 Scenario
You see a beautiful new listing in your market. Not your listing.
You post on Instagram:
“Check out this new listing in Nexton 😍 Who wants a tour?”
You include:
- address
- photos pulled from MLS
- your contact info
💥 What Happens
Listing agent sees it. Files a complaint.
Now you’re being asked:
👉 “Did you have permission to advertise this property?”
⚖️ Broker Guidance
Per SCREC:
👉 You cannot advertise or market another brokerage’s listing
👉 without written authorization
Even:
- posting the address
- using MLS photos
- talking about the property publicly
👉 counts as advertising
❌ What Went Wrong
- No permission from listing brokerage
- No seller authorization
- No attribution to listing brokerage
👉 Looked like YOU were marketing the home
✅ What Should Have Happened
If you want to share:
👉 Get written permission
👉 AND clearly say who listed it
Example:
“Listed by XYZ Realty. Message me at Carolina Elite if you want a tour.”
💣 The Risk
- Complaint to LLR
- Possible violation
- Damage to your reputation
🛠️ Action Steps
- Don’t post listings you don’t represent without permission
- Always identify the listing brokerage
- Never make it look like it’s your listing
- When in doubt… don’t post it
💡 Broker Tip
If it’s not your listing…👉 it’s not your marketing piece.
