RECALIBRATING WITH INTENTION OUR FOUNDER'S LETTER |
|
There are moments in every industry when noise increases, timelines shift, and certainty becomes less defined. This is one of them. At C’est Ici Design, we do not see this as a pause but as a pivot. A moment to refine how we think, how we source, and how we deliver. The current regional climate is not reducing the value of design it is demanding more from it. More clarity, more intention and more responsibility in every decision. We are responding by focusing on what truly matters: working more closely with local suppliers and manufacturers, designing with efficiency without compromising integrity, strengthening relationships with our clients and collaborators, and expanding our creative direction through product and bespoke work. Because ultimately, design is not about abundance, it is about precision. And precision is where we thrive. |
|
A STUDY IN MATERIAL M A D A R A collaboration with C'est ici X Mia Milano |
|
“The intention was not to transform the material, but to understand it. Stone already holds complexity — our role was to bring order to it. What remains is something quiet, but exact” At the core of the collaboration lies a shared respect for the intrinsic intelligence of natural stone. Rather than treating it as a finish, C’est ici Design approaches material as the origin of design — allowing veining, tonal variation, and density to guide proportion, form, and balance. Stone is not applied. It is composed. This approach shifts the role of material from supporting element to defining presence — where each piece is shaped through observation, restraint, and precision. |
|
MADAR takes its name from an Arabic notion describing a center–periphery relationship — a concept that informs both its geometry and spatial logic. The collection unfolds as three distinct pieces, conceived to exist independently, yet always in dialogue. At the center sits the Alma Table — a low, monolithic volume that anchors the composition. Its horizontal plane allows the natural veining of the stone to unfold uninterrupted, creating a sense of stillness and permanence. Extending from this core, the Vera Table introduces a subtle shift in scale and perception. Defined by carved vertical slats, it captures light and shadow — softening the mass of the material while introducing rhythm. Rising from this composition, the Mara Table becomes the most expressive element. Through a sequence of finely articulated stone fins, it introduces movement and verticality — creating a quiet tension against the grounded planes. Together, the three pieces form a continuous landscape — balanced, deliberate, and resolved. |
|
A symmetrical and linear approach is translated into a three-dimensional composition, where modules interact and interlock, creating a layered play of material, form, and light. The collection remains modular and exploratory allowing each element to stand independently or come together as a unified whole, evolving through its placement and use. Rooted in a shared philosophy to create with intention, to design with clarity, and to push the boundaries between architecture and collectible design MADAR exists between object and space. It is not only designed to be seen, but to shape the environment around it. |
|
Bringing together Milan’s legacy of craftsmanship and our own perspective, the project becomes a dialogue between cultures, disciplines, and ways of seeing. A convergence of material, vision, and execution, where design is both expressive and precise. The name MADAR, derived from Arabic, refers to a central axis or pivot. A focal point around which elements are arranged. This concept is reflected in the collection’s composition and its role within a space. Each piece carries a Latin American name, echoing the identity of our Creative Director and reinforcing the cultural narrative embedded within the work. |
|
Unveiled during Milan Design Week at Interno 18, Via Solferino, the collection becomes part of a broader conversation, one that extends beyond the object into a shared understanding of material and meaning. More than a collection, it is a shared language a study in restraint, designed to create quiet impact. |
|
MILAN DESIGN WEEK THE DESIGN ISSUE |
|
Milan does not begin with objects, but with matter. At Milan Design Week, our lens shifts. We are not searching for products, but for origins, for the raw intelligence of materials before they are shaped into form. From stone to table, metal to structure, glass to reflection. This week, we move through galleries, installations, and showrooms not as spectators, but as editors of material language. |
|
Across platforms such as Nilufar, where narratives unfold between domestic rituality and collectible design, and in collaborations like Kelly Wearstler × H&M Home, where material richness meets accessibility, the dialogue expands across scales and audiences. In spaces like Rossana Orlandi Gallery, experimentation leads, while platforms such as Alcova activate raw, often unseen spaces where architecture and installation merge. |
|
Elsewhere, the conversation extends through material and process from Cosentino and Pierre Frey to Kettal and Molteni&C, alongside quieter interventions such as Halo Home and Tecton by Félix Millory, reinforcing a shared focus on light, material, and form. Here, material is pushed beyond expectation, resins behave like fabric, metals take on an almost liquid presence, and surfaces dissolve the boundary between art and function. It is not about usability, but about possibility. |
|
Across the layered districts of Brera and Navigli, the dialogue shifts, yet the principle remains. Materials are no longer static, they are experiential. Timber becomes atmosphere. Travertine becomes rhythm. Textiles become architecture. Each platform speaks a different dialect, yet all are rooted in the same idea: depth over decoration. Innovation, then, is not loud it is precise. |
|
It exists in the way a surface is finished, in the way two materials meet, in the tension between weight and lightness. This is where design evolves not in reinventing objects, but in redefining how materials behave, connect, and endure. |
|
For us at C’EST ICI, this week is not about collecting references it is about refining a point of view. A commitment to design that begins before form. A practice grounded in composition, not accumulation. A belief that when material is understood, the object becomes inevitable. Materials first. Always. |
|
Designed to Host WHERE MATERIAL BECOMES ATMOSPHERE |
|
Within residential design, bars have evolved beyond function, becoming a space of personal expression and curated experience. It is, at once, intimate and social. A private setting designed for ritual and enjoyment, yet open to moments of gathering, where clients and their guests come together to connect. Conversations unfold, stories are shared, and memories take shape around a space designed to host them. When approached with intention, the bar becomes an extension of a personal passion, a reflection of character, lifestyle, and the art of hosting. It is not simply designed to serve, but to elevate the experience of being within it. At C’EST ICI, each bar is conceived as a composition of material, form, and atmosphere. Through careful selection and layering, every element contributes to a distinct identity tailored to the client, yet seamlessly integrated within the broader spatial narrative. |
|
Conceived as a defining feature within the formal living and dining space, the bar in Beverly Hills is designed to command attention, a focal point for both presence and entertainment. Positioned centrally, it anchors the space while inviting interaction and movement around it. A sculptural, wavy wood ceiling introduces a sense of flow and softness, deliberately contrasting the strong, grounded presence of the green onyx marble. The material is further elevated through a backlit backsplash, where its depth and veining are revealed, framing the bottle display as a visual centerpiece. Brass metal rods and open shelving complete the composition, adding rhythm, lightness, and refinement to a space defined by contrast and expression. |
|
In Paris, the bar was envisioned as a private retreat, a defined zone with a moody, retro sensibility reinterpreted through a contemporary lens. The use of antique mirror, a sculptural curved island, and a curated palette delivered a familiar atmosphere in an unexpected way. Rosso Levanto marble introduces depth and richness, balanced by Alpi Verde marble, and complemented by walnut and brass creating a space that feels both intimate and expressive. |
|
The bar in Corfu takes on a more open and social role, integrated within the formal living area as a standalone feature that extends into the surrounding space. Designed to serve both living and dining, it becomes a central element for hosting and interaction. A softly textured silver travertine backsplash introduces an organic calm, contrasted by a deep black marble countertop and metal mesh detailing that carries the project’s bold narrative. Walnut shelving grounds the composition, while antique brass accents refine and elevate the overall expression. |
|
Conceived as a focal point within a light-filled setting, the bar at Athens Riviera introduces character, presence, and rhythm to the space. Positioned as a transition between living and dining, it naturally draws movement and interaction. A tone-on-tone composition of deep blue tiles introduces pattern and visual depth, catching the eye while blending seamlessly into its surroundings. This bold surface is balanced by a marble countertop and refined brass detailing within the open back storage, while a backdrop of textured paint and oak veneer adds warmth and subtle contrast to the composition. |
|
Defined by its placement, the bar at Rio is conceived as a private yet connected element, carefully framed within existing walls along the main circulation axis between the family living room and the kitchen. Though light in tone, its materiality carries a strong and deliberate presence. Antique mirror cladding along the back wall introduces depth and character, complemented by minimal floating black shelves that reinforce a sense of lightness and precision. The composition is anchored by an antique brass island, while the elongated John pendant with its brass structure and leather detailing introduces a layer of softness and refinement, balancing the overall expression. |
|
Each project reflects a unique dialogue between materiality, function, and identity where no two bars are alike, yet each is defined by the same commitment to precision, intention, detail, and experience. |
|
BESPOKE - THE LATEST Crafted with Precision |
|
Our latest bespoke pieces continue to define our approach — where design is carried through with precision, from concept to site, with unwavering attention to execution. Across our upcoming projects, each space becomes a study in material, light, and contrast. Carefully composed and meticulously realized. |
|
In Vicarello, experimentation with rich materials and shifting tonalities unfolds into a cohesive narrative of contrast seamlessly orchestrated across spaces. Athens explores an interplay of light wood tones and expressive, patterned textiles, a dynamic dialogue of light and its reflection and refraction through frosted and patterned glass. This is contrasted with the presence of sharp, assertive meshes in metal and wood, creating a layered and tactile spatial experience paralleled with deep blue tiles. In Corfu, our vision of elevated, bold design takes form through a quiet yet commanding language, where restraint and intensity coexist. The space engages the senses, subtly drawing you in, holding attention through its depth, materiality, and atmosphere. |
|
Each bespoke piece within these projects is developed through a rigorous process from initial concept and detailed drawings to sampling, refinement, and craftsmanship. Every stage is carefully considered to ensure that what is envisioned is precisely what is realized on site. |
|
Delivered with a focus on longevity and quality Because bespoke is not about uniqueness alone, it is about intention carried through every detail. |
|
Each shift is not an interruption, but a continuation of thought, of material, of purpose. Where every detail is considered, and every decision moves the narrative forward. Not as a reaction, but as a refinement, carried forward with clarity and intent. Thank you for sharing this journey with us. |
|
Behind a design there is a story, behind the story there is C'est ici DESIGN |
|
Kia Flagship Building, Al Quoz 1, Office M14 Dubai , UAE 0000, UAE |
|
|
|