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We're going up… up… up…!
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Coventry City Football Club has all but officially secured promotion back to the Premier League after a long 25-year wait!
 
And while we're sure we don't have to tell you what that means to the city, we would LOVE to encourage as many of our BID businesses to get involved in the celebrations as possible.
 
We welcome any and all ideas to support our home team - from themed cocktails and cakes to full on retail unit dressing and window decoration - anything goes!
 
We'll be sharing lots over the coming weeks across our Coventry City Centre social channels - so tell us your plans by clicking the button below and we'll support and repost as much as we can!
 
#PUSB
 

 
 

 
What's On?
aspyrian - live jazz at the box: fargo village
April 17th 2026
record store day: fargo village
April 18th 2026
introduction to tarot workshop: fantasy and reality
April 18th 2026
 

 
Don't forget to use the Purple Flag asset pack!
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We'd just like to remind all businesses that you can use the Purple Flag asset pack to support our 'Paint the Town Purple' campaign that is rolling out across digital screens and social media.
 
Your support is vital in amplifying this message, and whether you're engaging with our posts, sharing your own positive stories, displaying campaign materials, or featuring the Purple Flag on your website, we thank you for your help!
 
Our campaign on Coventry City Centre socials has been really well-recieved, with recent posts such as Where to find life-saving equipment in Coventry city centre (linked here) and Ask For Angela (linked here) reaching over 100K views combined.
 
So, let's keep working together to strengthen Coventry's reputation and encourage more people back into the city. 
 
 
 

 
See you next week!
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Holt Court (rear) First Floor, 16 Warwick Row
Coventry, West Midlands CV1 1EJ, United Kingdom