We’ve all seen how AI waters down the human voice. It’s PAINFULLY obvious when business owners are using it to create content from scratch because it all sounds so samesy.
The same cadence, the same phrases that are saying so much but also NOTHING at all, the way it tries to make everything into some big mic-drop moment.
I’ve steered clear from using AI to create FOR me, because I genuinely believe that what people are craving right now is real connection, real human voice, real perspective.
But what I have been using AI for is critiques. I’ll throw in a draft of something I’ve written and ask how it flows, where it’s missing context, and what improvements I could make.
When I first started doing this, I basically took everything it said as gospel. I defaulted to accepting its feedback the majority of the time (and lemme tell ya, it showed), because I thought it was correct.
Just think about that for a second: I THOUGHT A ROBOT KNEW BETTER THAN ME.
I let an AI bot convince me that it actually knew more than I did about what I wanted to convey, and that its “help” was making my message stronger.
Lol.
The thing about using AI for your content (even if you’re only using it minimally, like for feedback) is that if you’re not careful and reallyyyy discerning, it's gonna critique you to death.
It's going to convince you that the imperfect but unique parts of your voice and perspective are wrong, too left field, or won’t resonate.
When in actuality, these are *the* things that give you charm. That’ll set you apart from literally every other person in your industry talking about the same stuff, imitating each other’s voices, and pumping out AI content.
(!!) And sometimes the opposite ALSO happens – where AI hypes you up and convinces you that you’re an absolute genius prodigy of a person and everything you create is PERFECT and untouchable – leading you to develop a big ole ego and not think as critically about what you’re creating/whether you actually believe what you're saying.
There is sooo much more I could say on this, but this newsletter would be a million miles long and we ain’t got all day.
So I’ll start wrapping 'er up.
When I started trusting in my own voice and self and stopped constantly relying on AI to tell me if something was “good,” that’s when my business actually started to gain traction.
Every week, I make more (genuine!) connections on Threads, more people joining my email list, and more people interested in my offers.
Your voice, your unique perspective about your industry, the insights you’ve gained from personal experience — those are the things a robot can’t replicate. And they’re also the things that make people want to connect with and buy from you.
So PLEASE, for the love of all things: Don’t let a bot take your pizzazz away.
