I've been seeing something everywhere lately and it's starting to make me twitch a little.
AI graphics. Like, everywhere.
The ones with the glowy sparkle backgrounds that don't exist in real life. The caricature-style people with the giant heads and the too-perfect smiles. The fonts that feel like they were chosen by an algorithm that has seen fonts. The color combos that are somehow both too much and nothing at the same time.
My son's daycare has them up. ShopRite bulletin boards. Every local Facebook group, every women in business group I'm in…covered.
And listen, I'm not going to sit here and drag the daycare director for not being a graphic designer. That's not the point. Some of this I genuinely understand.
But then I started noticing it in the writing.
And that's where I lose it.
Because the glowy background is one thing. But "elevate your experience and unlock your true potential as you navigate this journey" in a caption from someone I used to respect? That one stings a little.
Nobody talks like that. Not to another human. Not ever.
And the thing is, I'm not anti-AI. At all. It's in my workflow constantly.
It saves me real time on real things and I genuinely think it's one of the most useful tools out there right now when you actually know how to use it.
That last part is doing a lot of work in that sentence.
Because there's a version of using AI that makes your content better, faster, sharper. And there's a version where you prompt it, take whatever it spits out, and post it like nobody's going to notice.
They notice.
Your audience might not be able to name it. They probably won't leave a comment that says "hey this sounds AI generated." They'll just... stop feeling like they know you. Stop opening. Stop engaging. Start scrolling past.
The fix isn't to stop using AI. The fix is to teach it how you actually talk before you let it write anything with your name on it.
Which is exactly what this week's Tab Closer is.
