pryorities

A NEWSLETTER FROM Pryority Travel

 
My son and I invented a travel theory this weekend. Well, I invented it. He just stared at his phone while I explained it to him.
 
Let me back up.
 
We were driving to pick up dinner on Sunday night, and I made an unusual decision: radio only, no Spotify. I was craving something analog, the unpredictability of it. Windows down, open road, 90s style.
 
My son protested and even tried hijacking my decision, but...A song came on. We turned it up, listened and danced, tapping on the window sills and smiling.  Then it was over.
 
"How do we figure out what song that was?" he asked.
 
The song was already over, so Shazam was useless, and we didn't have a modern solution.  I told him to call the radio station. He looked at me like I'd suggested we send a fax. Call a stranger, unprompted, to ask a question? This was not in his operating manual. He is thirteen and has never done such a thing!
 
He uncomfortably called anyway. A woman answered — genuinely delighted that a human being had dialed in. He asked about the song. She told him. And then, because someone had actually called, she kept going. She read him five more songs she'd just played, volunteered her personal favorites, told him which artists to look up, and thanked him for calling before she hung up.
 
He'd asked one question. He got six answers and a real moment of connection with a stranger who was happy to be asked.
 
That's when I thought: this is exactly what most people are missing when they plan a trip.
YOU COULD BUILD THE PLAYLIST YOURSELF. OR YOU COULD CALL THE DJ.
Here's my theory…
 
Most travelers today are Spotify travelers. They open a browser, build a playlist of hotels and restaurants and experiences, and let the algorithm feed them what their search history suggests they want. The result is a trip that is perfectly fine. Reliable. Even personalized, in a way.
 
But the algorithm cannot be excited that you asked. It cannot go off the list because it happens to care about what you'd enjoy.
 
The radio version of travel is riskier, in the way that anything worth doing carries some risk. You introduce friction on purpose. You engage with a human being who actually knows the playlist, who has opinions, who is genuinely glad you called. And sometimes — often, actually — you get a lot more than you asked for.
 
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I've watched this play out on trips. The sommelier who, because you handed the wine list back and said "you pick," spent extra time walking you through the thing she was currently obsessed with. The hotel concierge who gave a family a back-road driving route nobody else was getting because they asked instead of searching Google. The guide in the Dolomites who added an unplanned stop at a rifugio that turned into the best lunch of the whole trip, because someone asked him what he'd do if this were his day off.
 
None of those moments were on the original itinerary. All of them came from the same choice: calling the DJ instead of running the algorithm.
SPOTIFY YOUR TRIP AND YOU'LL HAVE A GREAT VACATION. CALL THE DJ AND YOU'LL HAVE A STORY.
I have a personal stake in this theory.
 
Part of how I build trips is leaving space for this on purpose. Not just "free afternoon" as a placeholder. Actual unscheduled time, with a standing instruction: ask the concierge. Ask a local. Ask your guide what they'd do if this were their day off. The best moments on most trips I've built came out of those gaps.
 
Working with a travel advisor is choosing the radio. You could Spotify your trip. You'd do a solid job. The hotels would be good, the restaurants would have reviews, and you'd come home having had a fine vacation.
 
But when you call in, you get someone who is genuinely excited you asked. Who has opinions about which songs you can't miss. Who will hand you six things you didn't know to ask about, and mean it.
 
The Radio Theory of Travel. I came up with it Sunday night, somewhere between the car and the pizza. I think I could be on to something ;-)
Ian
 
 
P.S. My son found the song, by the way. Added it to his Spotify playlist. There's a metaphor there somewhere, but I'm choosing to ignore it.
 
A QUICK LAYOVER

A DETOUR WORTH TAKING

 
 
Thanks for reading today’s edition of PRYORITIES
If you’re new here, welcome. I’m Ian, a travel advisor who helps people design trips that
feel personal, thoughtful, and easy from start to finish. I’m really glad you’re here, and I
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the weeks ahead.
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