Hi First name / friend—
This month's newsletter features a very special volunteer who has been with us since the beginning: Joanna Fletchall.
The Early Days of 808 Cleanups
Joanna and her granddaughter were doing an experiment for a class project. They placed three types of trash around a path in Kailua and sat nearby to see how folks passing by would interact with it. They were surprised at how many people walked by, moved the trash out of the way but not into the rubbish bin, or just got angry about it without taking action.
Then Michael (Executive Director, 808 Cleanups) walked by and threw away all three pieces. They struck up a conversation, and he told them about the nonprofit he ran. Michael invited them to join an event with 808 Cleanups and gave Joanna her own bucket after her first time out. She quickly put it to good use.
Building a Grassroots Movement
Joanna got involved with 808 Cleanups around the time the Pacific Garbage Patch took over the shores of Oʻahu in the aftermath of the 2011 tsunami. She was shocked by what she saw washing up in her neighborhood – laundry baskets, ghost nets, toothbrushes and razors, even a boat – and decided to start cleaning up every day. Every time someone thanked her, she invited them to join in.
She built a crew of people who would message one another about which areas needed attention. They quickly expanded their focus areas and started cleaning up Waimanalo, Makapuʻu, and Kahuku. Today you can find her at several regular 808 Cleanups events, and she still does her own cleanups when she sees areas in need.