Kitchen table desks and closet offices. Banging pots for nurses at 7pm (wait, why the f*ck did we do that?!), and somewhere between the Zoom holiday parties and the sourdough phase, we started asking a question nobody had said out loud before: what if work and life could actually look different? For a while, companies played along. "We don't care where you work" became the thing to say. That was six years ago. Then slowly, then all at once, it reversed. Large companies mandating five-day return to office (RTO) policies. Come back or your job is gone. But does a desk actually equal productivity and culture? Or are people hiding from growth on their couch while others are being pushed out of careers they worked hard to build? In this issue I get into it: who RTO actually serves, who it hurts, and what it means for your business. Let's dive in ↓ |
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The great office return keeps surging. But who is it actually for? |
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TLDR: RTO mandates are back in full force, the research on productivity is mixed, and the people suffering most are your best potential hires. |
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What's actually happening |
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Who should go back? Some people, genuinely. Early-career employees learning a craft. Roles that require rapid collaboration and real-time problem solving. People who struggle with isolation or whose home is not a productive space. Mentorship does not happen on Zoom the way it happens in a hallway, and if you are new to your field, in-person time matters for your development in ways that only become obvious a few years too late. Who suffers under blanket mandates? A lot of people. These are not underperformers. They are experienced, senior-level contributors who have been told their lives do not fit the new schedule. Who actually benefits from RTO? Mostly executives who want control. The companies winning the talent game are not the ones with the nicest offices. They are the ones with the clearest policies and the trust to let people work in ways that get results. |
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What this means for you: 3 takeaways |
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- Flexibility is your competitive advantage. You cannot out-salary Amazon. But you can offer what they have decided not to: autonomy. If your business can accommodate remote or hybrid work and you are not saying that explicitly in your hiring materials, you are leaving talent on the table. "We offer flexibility because we trust you to get the work done" is not a small statement right now. It is a differentiator.
- The talent being displaced is some of the best available. High-performing workers are more likely to leave over RTO mandates, while less marketable employees tend to stay. The companies issuing rigid mandates are keeping their B players and losing their stars.
- Be intentional about your own policy, whatever it is. If in-person serves your work, own it and make it worth showing up for: real culture, real mentorship, not performative desk time. If you can flex, hold people accountable to outcomes, not hours. The worst version is saying you are flexible and then quietly penalizing people for using it.
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Pick one. Do it by Friday. - Get honest about your own model. Are you requiring in-person time because it serves the work, or because it is what you have always done?Clarity attracts the right people for your business.
- If you are hiring, this is your moment. Experienced people are walking away from five-day mandates right now, not because they stopped caring about their careers, but because the policy stopped working for their lives. Post your openings with your flexibility front and center.
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There is no universal answer to returning back to the office. The only wrong move is making the decision without intention. Know what your business needs. Know what your team needs. Build from there. From my couch-desk, 🛋️ Jordyn KEY SOURCES: |
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