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The thing I did in college that changed everything 
Part 1 of 3
I'm doing something a little different this month as I bring back my newsletter! This is part one of three for this story. Make sure you check back each week for the full story!
 
I have always been a little obsessed with learning about other people's cultures.
 
As someone who is multiracial but white-presenting, it always felt a little confusing to know where I fit in.
 
Growing up in the 90s, far from my Alaskan Native family and culture, I never quite felt connected to that part of myself. 
 
The California history books talked about Native people in ways that didn't match anything I knew. 
 
As a kid, that made me question if I could even call myself Native at all. And it made me eager to celebrate the cultural connection I saw in others that I couldn't quite access in myself.
 
So in college, when a friend of mine was struggling to fit in with our mostly white Christian friend group and asked me to come to a Filipino Student Association meeting with him, I said yes, not knowing at all what it would turn into.
 
Just to be super clear for the story, I am not Filipino. 🙃
 
But part of me could relate to the struggle my friend was experiencing, and when he asked for support, I was there.
 
I remember walking in and doing that thing where you scan the room, reading the faces of people who are probably wondering what you're doing there.
 
My multiracial background has always made belonging feel a little complicated
 
I grew up not quite fitting any boxes, which meant I could be weirdly comfortable with the uncomfortable
 
So walking into a space where I wasn't sure how I'd fit in wasn't totally new to me. But it still felt weird. I didn't want to be weird lol.
 
What I didn't know was that the room, the people, the culture, and the experiences I was about to have would become part of the foundation of my future in a way I could never have predicted.
 
But I'm getting ahead of myself. That's a story for Part 3.
 
For now, I just want to sit with that first moment. 
The hesitation. 
The scan of the room. 
The decision to stay in support of my friend.
 
Because I think a lot of us have a version of that moment. 
 
Where something doesn't obviously fit, where we're not sure we belong, where the logical move is probably to turn around.
 
And I think about how different my life would look if I had.
 
Here's where Pinterest comes in (and stay with me, because this is actually the point):
 
I talk to a lot of business owners who are standing in a similar doorway with Pinterest.
 
They've heard it might be worth trying. They've peeked in. And then they've done that same mental calculation: Is this for me? Do people like me actually get results here? I'm not sure I belong in this space.
 
And a lot of them turn around before they ever find out.
 
Pinterest is a long game. It's not a platform that rewards you immediately for showing up. It asks you to trust a process you can't fully see yet, for results that often come later than you expect, in ways you didn't anticipate.
 
Which, as it turns out, is exactly what joining that Filipino club taught me.
 
If you're standing in that doorway right now, curious about Pinterest but not sure it's really for people like you or businesses like yours, that's exactly what a strategy call is for.
 
It's a conversation where we look at your business specifically and figure out whether Pinterest is a good fit and, if so, what it could look like for you.
 
Part 2 Preview
Next week I'm diving into how I didn't just join FAASSU, I got so involved that I learned (and performed) Tinikling.
Take what you need, leave the rest
Sarah
OBM + Pinterest Manager
 
 
A Peek at My Week
 
Things that are saving my life right now: The sun and warm weather!! Getting outside every day has been so good for my mental health!
 
What I did for me this week: I took the kids to the gym 3 times and did 1 workout class!
 
What I’m working on: I'm putting my VA hat back on for a month to help with two projects for friends who are preparing to launch really exciting things this quarter.
 
AAPI MONTH HIGHLIGHT
May is Asian American and Pacific Islander (AAPI) Heritage Month. The former teacher and former member of FAASSU (Filipino American Association at Sonoma State University) can't pass up the opportunity to highlight AAPI businesses and resources.
 
My clients and friends, Ashley & Larissa, are co-founders of an amazing community called Gals Against the Grain for Asian gals building businesses. If you are AAPI and have a business, you should definitely get connected. They're the best!
 
Sairen in Seattle
My best friend, Kaitlin, is the co-owner of the cutest shop in Seattle called Sairen. They are a women-owned shop located at the corner of Japantown, Seattle. They also focus on highlighting independent Asian-American and local makers. If you're local to Seattle you should definitely go check them out (and tell them Sarah Latorre sent you ) but if you're not local, you can check out their online shop!
 
Follow @maistorybooklibrary for children's book recs for AAPI month
Maya is one of the go-to accounts that I will scroll through before going to the library with my kids. The teacher in me can't help but make sure we include some really intentional books that help us learn about diversity, being a positive community member, and emotion regulation, and she has ideas for every topic you can imagine.
 
How to Work Together This Summer
Need support with Pinterest? Here's how I can help:
→ 60-minute strategy call
→ Pinterest account audit or set up
→ Pinterest Management - Booking for June and beyond
 
If you want to see results with Pinterest in 2026, now is the time to get started! Lay the foundation now in preparation for the back-to-school season!
 
Check out my website to learn more, or reply with your questions. I'm always happy to chat about all things Pinterest! 😍
 
 
If you want to elevate and simplify your client experience, here are my affiliate links. 🫶
 
The Pacific Northwest
Seattle, Wa 98022, USA