On Monday,  Pria and BLD Collective had the opportunity to concept, design, and execute Amazon’s first Influencer Pet Week experience in Vancouver, created to launch and amplify their upcoming online pet promotions through an immersive real-world activation.

 

As consumer behaviour continues to shift toward connection-driven experiences, brands are recognizing that engagement today is no longer built on visibility alone. People want interaction. Atmosphere. Community. Moments that feel curated, memorable, and worth sharing.

 

That’s exactly what this event was designed to do.

 

Led through our IRL division under BLD Collective, the experience was built from the ground up. From initial creative direction and spatial concepting to fabrication, guest experience strategy, PR coordination, and full event execution, every touchpoint was intentionally designed by our team.

 

Set against the Vancouver waterfront, the activation became a curated lifestyle experience for creators, media, and invited guests, blending hospitality, content creation, and experiential retail into one cohesive environment.

 

The experience included:

• A fully custom-designed Pup Cup Station
• Interactive charm bar for personalized dog collars
• Multiple curated pet treat stations
• Dedicated content capture and interactive photo moments
• Creator-focused brand touchpoints designed for organic storytelling
• A carefully curated PR and influencer guest list to maintain exclusivity and intimacy throughout the event

 

What made the experience successful was not just the visual execution, but the intentionality behind it. Every design decision was created to encourage interaction, emotional connection, and shareable moments both online and in person.

The future of marketing is increasingly moving toward IRL experiences that build real connection, and we’re excited to continue creating immersive environments that allow brands to exist beyond the screen.

 

More from this experience coming soon.