Merrill and I have been building something.

 

Every week we're dropping a new video in our Claude for Agents series — short, practical tutorials showing you exactly how we're using Claude to run a faster, smarter real estate business. No theory. Just the actual workflows.

 

This week's video is one of my favorites we've done so far.

 

It's called the Expired Campaign Engine. And once you see it, you're going to wonder why you ever did this any other way.

 

Everyone knows they're gold. A homeowner who already wanted to sell, already went through the process, and is now sitting with an unsold house and a bruised ego. They're motivated.

 

They're available. And most agents in your market aren't going after them consistently — because the work feels tedious.

 

Pulling the list. Writing the letters. Personalizing each one. Printing. Mailing.

It's not hard. It's just slow. And slow means it doesn't happen.

 

 

You export your expired listings from the MLS. Drop the file into Claude. The skill takes over from there.

 

It reads through every listing. It pulls the address, the price, the days on market. It writes a personalized letter for each one — your voice, your market knowledge, your call to action. It formats everything print-ready.

 

Fifteen minutes later you have a complete mail campaign sitting in your hands.

 

Merrill mailed 11 expired listings for $1.25.

Not $1.25 each. $1.25 total.

 

That's not a tactic. That's a system.

 

And here's the thing about systems. You build them once. Then they run every single week without you thinking about it. Every Monday, new expireds hit the MLS. Every Monday, you drop the file in. Every Monday, the letters are ready before your first call.

Consistency beats creativity. Every time.

Watch the Claude for Agents video. 

 

Then do this:

That's the whole challenge. The system is already built. You just have to use it.

 

I gave you the instructions, now it's your turn to take it and run!

🎧 Our latest Take It and Run Podcast episode is out!

Most real estate agents are using AI completely wrong. They're stuck in ChatGPT, dabbling in Claude, and thinking they're "current." On this episode of Take It and Run, we sit down with Mike Renick — former General Motors global information officer turned top-producing Florida agent — who went ALL IN on Perplexity Computer and is now generating 10 pieces of content a day, automating his entire CRM follow-up, and closing more deals while spending LESS time at the keyboard.

😲 Don't sleep on these offers!

 

Blotato is the GOAT. Start using it today!

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

How to do it:

Speaking Season is here! I'll be on stage with Tom at the following Edge Events, where we take you behind the scenes of what’s really working to win more deals and scale your business. The Edge was designed for committed agents looking to maximize their efficiency and adapt their systems for today’s environment. You’ll learn cutting-edge strategies for attracting buyers and sellers, AI automation, closing deals faster by leveraging the data consumers care about today, and controlling the narrative in your hometown. Just one day is all it takes to master the skills, confidence, and knowledge to make you a listing leader in your city.

These are just the cities I'll be in! Check the full list for your area. 👇🏻

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**