✨ Today we covered:
✅ VA hiring check-in: We caught up on where everyone is with hiring. Alba hired her first VA this morning, congratulations! Kristen is back to the search through Easy Virtual with a new placement coming. Jasmine and Elle are still in the process, and we talked through next steps to get them both closer to a decision.
✅ Zone of genius, for real this time: I shared the biggest takeaway from my NYC retreat with seven and eight-figure entrepreneurs: you are doing $20 to $50 an hour tasks when your zone of genius is worth $200 to $500 an hour. Every task you hold onto that is not yours to hold is pulling energy away from the work that actually moves the needle. This is not hustle culture, it is the math of building a sustainable career.
✅ Mindset is the foundation: The message from every room full of high-earning women at the retreat was the same across the board. It is not the strategy that holds most people back. It is the belief that they have to do it all alone. You showed up this summer, with kids home and a full business and a million reasons not to. That is not nothing. That is everything.
✅ Buyer workflow walkthrough: We pulled up my actual Buyer Workflow document and walked through it step by step, from first lead touch to post-close follow-up. The goal is simple: get my name in as few places as possible. Your name should only show up where your expertise and relationships require it. Everything else belongs to your team.
✅ Proactive team communication: We talked through a specific example: showing requests. Instead of waiting for agent callbacks, My team now sends a text from the Follow-Up Boss business number the moment a showing is requested, confirming receipt and setting expectations. That one step stopped a flood of "Did you get my request?" calls. This is what systems in motion actually look like.
✅ CRM and tools conversation: We touched on Follow-Up Boss, Asana, and how I use each for different purposes. Elena Kee was recommended for anyone who wants their Follow-Up Boss fully organized and tagged with smart lists. I also teased a future Asana project for the real estate community, and this group will be among the first to know.