First of all, you NEED to check out our latest Claude for Agents tool. 

 

 

In this video we build a system that quietly clears the noise out of your way, without deleting a single thing and without ever hiding the stuff that could cost you money. It's called Email Tiers, and it's made for working real estate agents whose inboxes are drowning. We set it up together, step by step, in about 15 minutes — then it runs on about 5 minutes a week.

 

Watch today and subscribe so you never miss a video!

 

1,000 recent sellers — all sold in the last six months, all used an agent — were asked one question: What is your agent's number one job?

 

Take a guess before you read on. 

 

Here's what they said:

 

There's no single answer. All three are the job.

 

Which means if you walk into a listing appointment leaning on just one of these, you're answering a third of the room. Sellers want a negotiator, a marketer, and a pricing strategist — in one person. You.

 

Now look at the top two again. Negotiate and price. Those are the exact two things AI can't do.

 

AI can pull comps. It can't tell you why two near-identical homes sold $75K apart. It can't price the emotion in a room. It can't read a negotiation — the tone, the timing, what's not being said.

 

The work sellers value most is the work AI can't touch. That's not a coincidence. That's your moat.

 

But here's the catch: AI is forcing you to prove value you used to just assume. Sellers can check your price, your comps, your advice in seconds. You can't lead with the job you're most comfortable with and hope they notice the rest.

Before your next listing appointment, answer two questions on paper:

Then build one sentence into your listing presentation that claims the job you've been skipping. If it's negotiation, say it out loud: negotiation starts the day they hire you — not when the offer arrives.

Don't forget to watch our latest Claude for Agents video!

🎧 Our latest Take It and Run Podcast episode is gaining traction!

Most real estate agents are using AI completely wrong. They're stuck in ChatGPT, dabbling in Claude, and thinking they're "current." On this episode of Take It and Run, we sit down with Mike Renick — former General Motors global information officer turned top-producing Florida agent — who went ALL IN on Perplexity Computer and is now generating 10 pieces of content a day, automating his entire CRM follow-up, and closing more deals while spending LESS time at the keyboard.

😲 Don't sleep on these offers!

 

Blotato is the GOAT. Start using it today!

 

Use my code KRISTI30 for 30% off. Applies to monthly AND yearly memberships.

 

How to do it:

Taking the time to execute on these small tasks is what places you in a position serve more people and increase your earnings.

Don't forget

This exercise is primarily designed to 🗓️ SET APPOINTMENTS! Track your progress and pay attention to what’s converting. I’d love to hear what you discover.

Wanna make magic together?

I coach, consult, speak on stage, and occasionally break out into dance. Which one can we do together? ⤵️ 

**This is not a coaching solicitation to any current Tom Ferry coaching clients working with another coach**