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Foundations for Life Newsletter

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Hi First name / Friend, 
 
Playing in the sea with my step son before school in the hottest summer since 1976 has filled my heart. 
 
I long for the summer, and this year has been endless.
 
We've walked out of our front door, and across the road in our swimming costumes to the beach, towels thrown over the shoulder more days this summer than any other I can recall.
 
Today I've noticed feeling sad, caused by the thought that summer is over.
 
And I see the futility of indulging that emotion. Oh it's real enough, but summers always come to an end and no amount of my brain wishing it were otherwise can alter that fact. 
 
But this sadness is one we can choose to feel on purpose, because it opens our heart connects us to our deepest desires. 
 
Whatever it is that you're yearning for, don't dismiss your sadness. It is real for you. But don't indulge it either, because that will drag you down. Let it be there for a short while, before redirecting your brain to something more productive and useful.
 
That's where your power to create the thing you year for most lies.
 
It's what I'll be teaching in a 6 week container this autumn. Get on the waitlist here.

Client Stories
When Meg came to me, she wasn't short on ideas or passion. She had plenty of both. 
 
What she didn't have was a way to bring it all together. She was juggling a corporate role alongside her growing coaching business, and every time she sat down to work on it, she'd get lost in the overwhelm of "moving parts" and second-guess herself into standing still.
 
We started by working on her mindset first, not her marketing. Using The Model, I taught Meg to notice her thoughts before believing everything her brain told her, to pause when self-doubt crept in, get curious about it, and choose a more helpful next step instead of spiralling. 
 
From there, we got clear on her niche, her message, and what actually made her story worth telling, rather than trying to copy what everyone else in her space was doing. From that place Meg stopped waiting for "perfect" and started taking consistent action. 
 
And it worked. She signed her first client. 
 
She also won a business award and launched a new online meet-up, all while showing up in her corporate job.
 
Here's why that first client matters so much: it's proof that the business in your head is real, that people will pay for what you offer, and that you can trust her own voice. That's the moment a side hustle starts becoming something else entirely.
 
It's when the impossible becomes possible. 
 
If getting lost in the moving parts of your side hustle sounds like where you are right now, take this as a sign that there is a solution and help is here. 
Much Love,
Jo x

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The Balcony
Worthing, West Sussex BN11 5EE, United Kingdom