Hey First name / friends!

 

It's officially the fourth and final week of the Mini Collection Challenge! This week, we’re rounding out your mini collection with a typography or lettering piece. Lettering is a home run for art licensing since it sells really well on products and is often requested by art directors and agents. 

 

If you want to learn more about the challenge including past prompts, how to participate, and how to win a scholarship to my program, The Art of Collections, just click here for all the challenge info! : )

 

You'll have until this Saturday, August 8th at midnight to complete your collection and enter to win the scholarship! 

 

🚨 SUBMIT TO WIN A SCHOLARSHIP
I'll send out a submission form to collect entries for the scholarship. Click here to raise your hand if you're going for the scholarship. This tags you in my email system so I know to send you the submission form.

 

I'll be announcing the winner live during my free workshop on August 11th!

 

And even if you aren't able to complete the collection in time, we'll also be giving away a second scholarship during the live call. But you have to be there live to be eligible!

 

The Art of Collections opens for enrollment next week! 🎊

 

The first 10 people to enroll will get a group coaching call with me and EVERYONE on the waitlist gets early bird pricing of $100 off when they sign up during the early enrollment period (before August 11th at 12pm EDT!). 

 

Get on the waitlist here for early access to enroll and a chance to snag that bonus call!

Only one week until my brand new business workshop where I'll teach you the exact strategies that are working to land licensing deals in 2026.

 

When: Tuesday, August 11th at 10am EDT
Where: On Zoom - RSVP Here to Get the Link!

 

I've been working hard on this workshop over the past few weeks, and I can't wait to share it with you! 

 

If you're tired of guessing what to make, who to pitch, or when to send it, this training is for you! 

 

During this live session, I'll pull back the curtain on how art licensing actually works behind the scenes — what gets chosen, who really buys it, and how deals get signed. 

 

You'll find out which of the six artist types you are, get the fastest next move for your type, and meet artists who were exactly where you are before they landed real deals this year.
 

The event is free, but seats are limited. You'll need to register in advance to save your spot and secure the replay. Click below to let me know you're coming! 👇🏼

Typography pieces are incredibly valuable because they tend to translate well across many product categories. Think stationery, journals, phone cases, stickers, art prints, and even home decor.

 

For my typography piece, I wanted a phrase that felt broad enough to work across all of those categories. My goal was versatility.

 

One strategy I use often is what I call “generic positivity.” These are phrases that feel uplifting and widely appealing, which makes them much easier to license.

 

Cranes are a symbol of good fortune, so I chose “good luck” as my generic positivity piece. After all, one of my best selling pieces is a simple illustration that says “Good Vibes” that I drew in about a minute. 

 

Good Luck references the crane’s symbolism of good fortune while remaining broad enough to work across a huge variety of products. 

 

I also couldn’t resist adding the little smile between the two “O”s. It gave me something playful to do with the negative space created by the line break. 

 

This lettering style has become one of my signature lettering styles that clients seem to love. The reason this lettering style works so well is because it has personality while remaining highly legible. It’s friendly, approachable, and has enough contrast that it’s very easy to read.

 

Want to display your mini collection like this? Download my tear sheet template here!

Lettering is such a crucial skill to have if you want to increase your art licensing opportunities! Learn my simple system for lettering in Procreate (the same steps I used in this week's illustration) in this blog post!

And if you haven't already, download the free mini collection templates so you can display all your pieces from the last four weeks together!

 

Here are some of the incredible complex pattern submissions from last week! I love all the unique takes on the complex pattern!

Don't forget, The Art of Collections opens for enrollment next week. 

 

This is the LAST time it will open this year, so make sure you're on the waitlist if you want to make 2026 the year your creative biz takes off! (Plus, you'll get $100 off if you enroll in the first 24 hours!)

I can't wait to see your final collections!!!