Happy Tuesday!
So far this month, we've covered your Branding Questionnaire, your Brand Guidelines, and your logo versions. This week, we're closing out the series with the file types themselves, because knowing which logo version to use doesn't help much if you're not sure which file format to use.
PNG files are for anywhere you need transparency.
No background box, no white square trailing behind your logo — just your logo floating cleanly on top of whatever you place it on. This is your go-to for websites, social graphics, and Canva designs.
JPG files are for photos and solid, flattened backgrounds.
JPGs don't support transparency at all — every JPG has a background, even if that background is white. That's exactly why there's no white JPG version of your logo: since a JPG can't be transparent, a "white" JPG would just be a white box sitting on top of whatever background you placed it on, invisible the moment it landed on anything white 👻 JPGs are the right call for full-bleed images and printed materials where a background is expected anyway.
EPS files are for professionals, not everyday use.
This is a vector file which means it's infinitely scalable with no pixelation, ever. You won't open this one in Canva. It's the file your printer needs for a banner, your promo product company needs for an engraved gift, or your web developer needs to rebuild your site. Hang onto it, and hand it off when someone asks for a "vector" or "print-ready" file.
Throughout July, we've gone from the questions that shaped your brand, to the guidelines that keep it consistent, to the logo versions built for every space, to the file types that make sure it all displays the way it's supposed to. And now you know what's in a complete branding package!
