| Howdy friend,
Let's talk about first impressions, shall we?
You know when you walk into someone's house for the first time and they're like, "OMG sorry about the mess!" while frantically whiskin' toddler toys and half-empty water bottles out of sight?
That's what most welcome sequences feel like.
Or worse… they don't exist at all. It's like inviting someone over and then not being home when they get there. Kinda weird, dude. |
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| | 200 TO 800 SUBS IN TWO WEEKS |
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| The nice thing about when someone subscribes to your list is that they WANT to hear from you. (as long as they aren't just freebie grabbin' gluttons)
But then we've got business owners over on the left with big ole lists, terrified to just send the dang email.
Or they send one sad lil "thanks for subscribing" email that reads like a legal disclaimer, then never reach out again until they have something to sell.
Stop that right now. I love you. But stop it.
Your welcome sequence is THE most opened, most clicked, most engaged-with emails you'll ever send.
And you're just… not gonna capitalize on that? 😅
I'll never forget the client who, after I set up ManyChat, went from 200 subs to 800 in TWO WEEKS. That's amazing, right? But then what? How do we turn those new eyes into buys?
We build a 5-email welcome sequence that:
Warmly welcomes your new subs and sets their expectations Succinctly tell your brand's origin story Provides an (actually) helpful tip that they can apply and see results from ASAP Highlights a client success story that your ideals will resonate with Soft pitches your signature offer with a time-limited bonus (no discounts!!!)
That same client went on to book out her signature offer to the point of needing to hire another practitioner. True story. She's killing it and I'm so so proud of her. <3
That's the power of strategic, intentional email marketing, my sweet pal.
But before you dive in head first, there's some things I would advise you NOT to do. |
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| | THE COPYWRITING MAMA METHOD |
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| Welcome sequences also go wrong when they make it all about themselves.
"Here's my story, here's my credentials, here's why you should trust me, blah blah blah."
It's a rookie mistake, and it happens allllllllll the time.
Your welcome sequence should make your subscriber feel like you just read their diary. Not like you're reading yours to them.
See them. Hear them. Serve THEM. Ya feel me?
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| | | If you don't have a welcome sequence yet, block off an hour this week and write the first email. Just ONE. Focus on making your new subscriber feel like you crawled inside their brain and understood exactly what they're dealing with. Then next week, write email 2. You don't have to build the entire thing in a day, but it would behoove you to start chippin' away at it.And if you're sitting there thinking, "Cass, I don't have time for this" or "I don't know what the heck to say"... I'm happy to take it off your hands and give you back a welcome sequence that feels like you in the flesh. Okay, maybe not quite, but damn close! Disco calls are a complimentary way to confirm whether or not we're a perfect fit for a project together.Until then, keep showin' up in those inboxes. Your email besties are waiting. |
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| | Before ya go, riddle me this:
Do you have a welcome sequence? If so, does it get engaged with and bought from? If not, whyyyyyyyy, girl. whyyyyy?
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| | 312 W. 2nd St. #3001, Casper, Wyoming, 82601, United States |
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