✨ Today we covered:
✅ Your feed is the first interview: When someone lands on your profile, they should know two things within seconds: that you know your city, and that you are a Real Estate professional. The feed is your resume. The stories are your personality. Both matter, and they serve different purposes.
✅ The personal DM that starts real conversations: Leah manually messages every new follower who could be a potential lead. No bots, no automations for this one. Just a personal message using their name, something that feels human and actually gets a response. The script is in your resources 💜
✅ How to build content pillars you can actually stick to: Leah started with just three: a client review, a neighborhood highlight, and a restaurant recommendation. Three times a week for six months before the serious leads started rolling in. You do not need a perfect strategy on day one. You need three things you can commit to and the patience to let it compound.
✅ The 3-step AI prompt that generates an entire content plan: Leah shared the exact three prompts she used in ChatGPT to go from zero content ideas to a full Google Doc of hooks and matching imagery ideas for her Reels, ready to hand straight to Carla. You can use these for your own city. All three prompts are in your resources page on the hub.
✅ Virality does not equal conversion: Leah has one to two percent engagement on most posts. She is closing 8 million dollars in business from Instagram this year. Consistency and authority building are what actually move the needle. She said it plainly: she has the receipts, and virality is not what brought them in.
✅ How to set your VA up for Instagram success: Leah does not just hand Carla a topic and walk away. She gives her the topic AND the imagery direction together, specific shots, specific vibes, specific feelings she wants the visual to create. That clarity is what gets your VA inside your head faster and producing content that actually sounds and looks like you.