Welcome back to Beyond the Tour, where twice a month you’ll get clear, practical enrollment strategies you can put to work this week.

 

Let's get started. 

If You Do One Thing This Week:

1. 🗓️ Go digital for calendaring    

 

Use QR codes on your marketing collateral instead of listing event dates or links to your website.

 

Doing this allows you to stay dynamic and change dates without having to reprint materials. It also drives people to your website, which gets them more familiar with your website and more familiar with the school.

 

 

2 Tips to DO MORE:

2. ✅ Get your newsletter organized.

 

Create an internal checklist for your team to get your newsletter together and published: 

✔️ Who is resonsible to collect content? 

✔️ Who does the fact check? 

✔️ Content check? 

✔️ Visuals? 

 

Clarity is your friend. When people know what to expect, they feel better, and know how to fix issues when they come up.

 

3. 📋 Review your application. 

 

We're just about to head into the season. Before your applications go live, take a few minutes to review your application and make sure that you are asking the best questions to learn what is most helpful to know about your applicants.

 

Is there anyone else internally - say, someone on the academic team - who should review your application? Their fresh perspective will be helpful and give guidance on what should be there that isn't, or maybe what is there that can be removed. 

 

Keep things fresh, focused and relevant. 

A little pruning goes a long way. 

 

KEEP THE CONVERSATION GOING

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,