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Your Instagram followers aren't yours.
 
Your email list is.
 
 
Hard truth: Instagram is rented land.
The algorithm decides who sees your posts.
Not you. Not them.
 
 
Right now, only 1-3% of your followers see any given post.
500 followers = 5-15 people
2,000 followers = 20-60 people
That's it.
 
 
Now compare that to email:
Engaged small business email lists get open rates of 30-80%.
Mine averages about 45%.
500 people on your list = 200 see it.
 
 
An email list is a business ASSET.
It can't be taken away by a platform change.
It doesn't disappear if Instagram goes down.
It's yours. Forever.
 
 
Industry standard:
1 engaged subscriber ≈ $1/month in revenue.
 
500 warm subscribers = $500/month
sitting quietly in your inbox.
 
 
Post on Instagram? Yes.
But build an email list?
Non-negotiable!!
 
Talk soon,
 
Christine
P.S. Give us 48-hours and I will get you communicating with your customers by the weekend. Get the 48-Hour Inbox
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Calgary, AB T4C 0R1, Canada