Image item

Issue #71 | August 17, 2026

Welcome back to Beyond the Tour, where twice a month you’ll get clear, practical enrollment strategies you can put to work this week.
 
Let's get started. 
Miriam
If You Do One Thing This Week:
1. 🎉 Share the cheer of the new year.  
 
Make a list of all of your feeder schools and your professional contacts at each one.
 
Contact at least 3 of them this week, and send them wishes along the lines of “Have a good year!”
For bonus points, thank them for the amazing kids they have sent your way. ❤️
 
Try it. Let me know how it goes. 
 
2 Tips to DO MORE:

2. Share what's helpful. 
 
Ask your school leadership what would help them feel prepared for tours and student visitors.
 
What do they need to know to be welcoming and ready? 
A calendar invite with visitor details? 
A quick heads-up that morning? 
Something else?
 
Get clear on what works best for them, then build it into your routine.
 

3. 🗓️ Get on the duties rotation     
 
Talk to whoever assigns duties, and get on the rotation for lunch, carpool or recess at least once a week.
 
If you have a team, get them on duties, too.  
 
This is not “time away from work”, or a waste of time, or a chore.
This is the best time to see kids and faculty in action.
The more you know the kids and faculty, the better you'll be able to sell your school to families.
 
Bottom line: Find a way to get into the fabric of the school. You'll be happy you did. 
 

 

If this newsletter resonates with you, here are three more ways I can help:
  1. Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
  2. Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
  3. Book me as a retreat facilitator or speaker. I am booking retreats now this Fall and Winter (and just booked for May 2027!). Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do.
 
Let's get started,
Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. 
 
Check out previous issues of Beyond the Tour here. 
You'll also see my other quick-tips email, the Tune Up. 
Subscribe to the Tune Up for tips on keeping your teams happy and healthy.
 
You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem.
If you received this email from a friend and want to subscribe, click here.
Visit our Instagram
Visit our LinkedIn
Saddlerock Rd
Silver Spring, Maryland 20902, United States