✨ Today we covered:
✅ The content tracker, column by column: Day and post type, holiday tracking, content idea, hooks, caption, preview link, and notes and approval... a repeatable system so nothing falls through the cracks.
✅ Reels vs. Carousels vs. Stories: Reels to reach new people, Carousels go deeper and educate, Stories build relationship with the audience you already have. Know which job each format is doing before you plan the week.
✅ Where content ideas actually come from: Claude, watching what's performing well for other Realtors on Instagram (for inspiration, never to copy), and looking completely outside the industry for formats worth adapting.
✅ The Imagine Yourself framework: One photo, one feeling per slide. Walk the viewer through a moment, not just a room. "Imagine waking up on a Sunday morning making pancakes with your Family" beats "here's the kitchen" every time.
✅ Coffee & Contracts: A content resource built specifically for Realtors, with a discount code, is headed to the Lessons page in your hub.
