Last month wrapped up with turning your brand system into a single social graphic, so this month we're taking that same system and giving it words: your Brand Voice.

 

Your brand voice is how your business sounds when it talks (in emails, web copy, social captions, and everyday conversation). It works alongside your visual identity (your logo, colors, fonts, and images you've already built), as the spoken half of that same story. When both are saying the same thing, someone can recognize you whether they're looking at a graphic or reading a paragraph.
 

The handful of words you'd never use to describe your work, and those that shine a spotlight on your business being uniquely you.

Short and direct, warm and unhurried, dry and data-driven… you get the idea.
 

These are the phrases that would feel like someone else wearing your brand.

 

Your brand voice is already in your last ten client emails. Read back through them and underline the sentences that sound the most like you.

Your voice doesn't need to be reinvented. It needs to be noticed and used with intention.