Give your brand voice the spotlight
 
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Happy Tuesday!
 
Last week, we dove into discovering your brand's unique voice. This week, we're putting that voice to work, turning those ideas into words that resonate.
 
Here's a little magic for your word wizardry:
 
Headlines: Lead with the outcome your reader desires before mentioning what you offer. It’s like giving them a glimpse of the treasure before the map.
 
Structure: Stick to one idea per paragraph. Even a quick skim should leave your reader with the essence of your message.
 
Calls to Action: Go for clarity over complexity. “Book a call” speaks volumes more than a cryptic line that needs decoding.
 
Great copy isn't just words on a page; it's your voice, neatly arranged and ready to shine.
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Tip Tuesday Takeaway: 
Peek at your last five posts. How many start with 'I'? Try starting your next post or newsletter with your reader and let them be the star of the show.
 

 
If you feel like you need extra support with your copy, I totally get it. I am also not a writer but I do know quite a few copywriters and content strategists I'm happy to connect you to!
 
 
Until next time,
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What my clients have to say:
 
 

 
Catch up on posts you might have missed:
 
 

 
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Melissa Dorsky Designs
Framingham, MA 01701, United States