Issue #72 | August 31, 2026 |
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Welcome back to Beyond the Tour, where twice a month you’ll get clear, practical enrollment strategies you can put to work this week. Let's get started. |
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If You Do One Thing This Week: |
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👋 1. Move along your families. Send a message to all of your newly enrolled families with an official handoff from the admission office to school professionals. It's helpful for them and for you to establish clarity around the relationship. The email can look something like this: Dear Families, We have enjoyed working with you and bringing you to [Best School Ever]. At this point, it is time for you to transition from the admission office as your primary resource and join all other school families in connecting with department leaders for your school needs. Wishing your children the very best year ahead, Your Enrollment Team Bonus Points: Mark your calendar to send this email ever year, say the first Friday of the school year. Now onto this year's prospective families. Let's go. |
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2. 🧩 Keep the little ones entertained. Create a packet of word finds or coloring pages for young ones accompanying their parents who are visiting your school. Ideally, these fun-sheets should be branded with your school logo and images, or somehow connect back to your school. You can adapt this concept for bigger kids - Sudoku, zen tangle coloring pages, larger word finds, etc. This would be the perfect task to bring in some AI help to create these sheets. Bottom line: You're keeping the kids occupied, and showcasing to parents how thoughtful you are. Try it. Let me know how it goes. |
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3. 💭 Drive the conversation forward. Tip for ambassadors (and for yourself): NEVER say "Let me know if you have any questions" in an email or voicemail to a prospective family. Of course we do care about their questions, but that phrasing puts you in the back seat. If they don't have any specific questions, that's the end of the conversation. You want to control the forward movement of the conversation and keep them interested and excited. Train ambassadors - and yourself - to say, let me tell you why I love the school, and I'm so happy we are there... X, Y, Z. Be specific. Be compelling. Then you can ask them "What is important to you?" Have them be specific. Then you can hit that volley back with a powerful comment about your school. |
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Come learn with us! Join me and my power partner, Laurie Ehrlich, for a FinalSite webinar where we will be talking all about Turning Board Members into Enrollment Champions. They are already committed to your school. Train them to help you sell. Date: October 29, 2027 Time: 12:00PM EST/9:00AM PST See you there! |
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If this newsletter resonates with you, here are three more ways I can help: - Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
- Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
- Book me as a retreat facilitator or speaker. I am booking retreats now this Fall and Winter (and just booked for May 2027!). Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do. Let's get started, |
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Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. Check out previous issues of Beyond the Tour here. You'll also see my other quick-tips email, the Tune Up. Subscribe to the Tune Up for tips on keeping your teams happy and healthy. You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem. If you received this email from a friend and want to subscribe, click here. |
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Saddlerock Rd
Silver Spring, Maryland 20902, United States |
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