A Note from Julie, the Greenhouse Curator: |
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I love the idea of plant propagation. I did name the TPG membership space The Propagarium, after all. But here's my confession: I haven't actually propagated many plants. Recently, I decided to try it with my marble queen pothos. I made a cutting just below a node and put the stem in this little propagation tube with water and a bit of my favorite liquid plant food. Two weeks later, it has a new root that's already three inches long. 😀 |
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For a plant cutting to grow roots, you need a node. That's the little bump or joint on the stem where a leaf grows. You can't cut off just any piece, stick it in water, and expect a new plant. The node is where new roots can grow. What's your business node? Think about something that's already working in your proofreading or editing business. Why is it working? For example: - If you're getting referrals, where are they coming from? Is there something you're doing that makes clients especially likely to recommend you?
- If a certain kind of marketing gets responses, what do those posts or emails have in common?
- If part of your workflow is running smoothly, what did you change that made it easier?
That's the part worth propagating. |
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What have you been thinking about propagating in your business? Maybe you've been meaning to: - raise your rates for the next new inquiry
- email a former client you haven't heard from in a while
- ask a happy client for a referral
- test a different way of describing one of your services
Start by picking one of those. You don't need to overhaul your pricing. Just try the new rate with the next person who contacts you. And you don't need a whole new marketing plan. Pull up one old post that did well and see what else you can make from it. That's your cutting. Put it in water and see if it grows. Let me know how it goes.
By the way, The Propagarium, the membership space at The Proofreader Greenhouse, will be opening to the public soon. Stay tuned. 🪴 |
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Favorite LinkedIn Posts This Week: |
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Here are three posts I enjoyed reading on LinkedIn recently. Click the links below to read them. - A quick check that prevents deadline panic: Kat shares a simple habit that can save you from stressing before a deadline: Check every project file and link as soon as you receive them. I’ve definitely learned this the hard way. 😅
- The email errors worth watching for: Dave lists 10 mistakes his team catches in marketing emails. It’s a handy reminder for proofreaders and editors of just how many details deserve a second look before hitting send. 👀
- If you're a freelancer, you're also in sales: One of Austin's lessons from freelancing is that selling is less about pitching and more about asking good questions and listening to what clients actually need.
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For some reason, I always have to think twice about these words. Obtain means to get or acquire something. You obtain a document, permission, information, or an object. Attain means to reach or achieve something, usually after some effort. You attain a goal, a rank, a level, or a milestone. Here's a memory trick that might help: OBtain = OBject. If it’s something you can get, obtain is probably the word you want. ATtain = arrive AT. If it’s something you reach or achieve, use attain. Catch of the Week screenshots come from my transcript proofreading. I can't change what a person said, but I can make sure words are spelled correctly and punctuation marks are in the right spots. If you're interested in learning more about transcript proofreading, I wrote an article about it here. |
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On the shelf: golden pothos, ZZ plant, philodendron micans, variegated heartleaf philodendron |
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I’m thoroughly enjoying the plant shelf my husband built for my office. These French doors are behind me when I sit at my desk, so the plants provide a much nicer backdrop for video calls or online meetings.
Because the plants are so close to the ceiling, I’ve been keeping an eye on them to make sure they don’t dry out too quickly. So far, they seem pretty happy up there! |
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Let's keep growing together! |
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7893 Old US Highway 52 Lexington, NC 27295, United States |
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