Coventry BID brought together Lloyds, NatWest, SBI and Nationwide to deliver a dedicated Banking Hub for students in the city.
By taking banking services directly onto the university campus, the initiative gave banks the opportunity to engage with students in a convenient and accessible setting, while helping to reduce pressure on city centre branches during a busy period.
Students were able to speak directly with banking representatives, open current accounts and receive practical financial guidance, including advice around fraud prevention and how to protect themselves from scams.
For the participating banks, the Banking Hub provided a valuable opportunity to reach a key customer audience, build relationships with students early in their banking journey and provide support outside of the traditional branch environment.
The initiative also demonstrated the value of collaboration between Coventry BID, city centre businesses and the university, creating a practical solution that supported levy payers while improving the student experience in Coventry city centre.