Issue #75 | October 12, 2026 |
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Welcome back to Beyond the Tour, where twice a month you’ll get clear, practical enrollment strategies you can put to work this week. Let's get started. |
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If You Do One Thing This Week: |
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💌 1. Are we relational enough? Most families are going to visit your admission landing page first. This is their first interaction with your school. Make it magical. Ask a parent ambassador who has a helpful, critical eye to take a look at your landing page and tell you what questions they have. - How can you make things more user-friendly for them?
- Are the dates listed only transactional (due dates for what you need from families) or are you being relational (welcome event, buddy brunch)?
- Is there a picture of your admission professionals?
- Is the language on the page helpful?
- Do you have a welcome letter? I hope you do.
Read each segment on your admission landing page and ask yourself “Is this transactional or relational?” Be more relational. You'll be glad you took that route. |
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🏕️ 2. Work with Summer camps If your school runs a summer camp - or if a camp rents your faciliaty over the summer - market your school to those families. Start by connecting with whoever has the camp registration list and figure out how you can collaborate together. I love a good win-win. |
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📶 3. Use your real estate well. Speaking of your website, use your faculty page as a tool to share about the school. Parents on that page are looking to learn more about your school already. Do some selling without having to say a word. Check out the faculty page for Hill Country Christan School of Austin. They have a whimsical and thoughtful take on sharing their faculty with families. Be in touch with me if you need help getting started. |
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Come learn with us! Join me and my power partner, Laurie Ehrlich, for upcoming Fall webinars to help you get better at what you do. OCTOBER FinalSite Webinar Turning Board Members into Enrollment Champions. They are already committed to your school. Train them to help you sell. Date: October 29, 2026 Time: 12:00PM EST/9:00AM PST NOVEMBER E3N Tuesday Talks Top Tips for Retention: Before Thanksgiving, before Winter Break, get organized with a strong retention strategy. Date: November 17, 2026 Time: 2:00PM EST/11:00AM PST See you there! |
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Enquiry Tracker is a purpose-built admissions and enrollment platform for K–12 schools. It replaces scattered spreadsheets by bringing inquiries, tours, applications, events, and enrollments into one centralized system: - Online forms,
- Event registrations,
- Personalized communications,
- Pipeline tracking, and
- Real-time reporting.
So admission teams and school leadership always know where each family stands. But it's more than software; Enquiry Tracker helps schools build warmer, more professional relationships while easing administrative workload. Trusted by hundreds of schools worldwide, Enquiry Tracker enables smarter, data-informed decisions that boost conversion, resulting in higher admissions rates, stronger engagement, and sustainable enrollment growth. I love a good win-win. |
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Follow me on Instagram for quick, concrete tips to make your day better. Yes, really. |
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If this newsletter resonates with you, here are three more ways I can help: - Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
- Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
- Book me as a retreat facilitator or speaker. I am booking retreats now this Winter and Spring (and just booked for May 2027!). Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do. Let's get started, |
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Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. Check out previous issues of Beyond the Tour here. You'll also see my other quick-tips email, the Tune Up. Subscribe to the Tune Up for tips on keeping your teams happy and healthy. You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem. If you received this email from a friend and want to subscribe, click here. |
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Silver Spring, Maryland 20902, United States |
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