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A Note from Julie, the Greenhouse Curator:
Julie, founder of The Proofreader Greenhouse
 
“How did everyone else miss that?”
 
If you’ve ever asked yourself that while proofreading or editing, you know how useful our knack for noticing can be. A missing word, an inconsistent spelling, or a date that doesn’t make sense catches our attention.
 
I find myself looking just as closely at my plants. 🪴 I love spotting a new leaf beginning to unfurl, but I’m also watching for signs that something needs attention. Is a leaf having trouble opening? Is the soil drying out? Is that speck on a stem something I should investigate?
 
Swiss Cheese Plant leaf unfurling
 
As proofreaders and editors, the art of noticing is one of our superpowers, but rushing is our kryptonite. When our schedules are packed or our minds are elsewhere, we can miss things we’d usually catch.
 
When we slow down, we can catch something that needs attention before it becomes a bigger problem. Here are some things to watch for:
 
🌿 Notice what’s missing. Has a recurring client been unusually quiet? Before deciding what their silence means, send a friendly check-in.
 
🌿 Notice what keeps happening. Are you answering the same question or clearing up the same misunderstanding? A small change to your instructions or intake form might prevent that confusion.
 
🌿 Notice what you’re trying to squeeze in. Your schedule is full, and another file arrives. Before saying yes, consider what you’d have to give up to meet that deadline.
 
🌿 Notice what isn’t sinking in. You’ve read the same paragraph three times and still couldn’t explain what it says. Take a break. Another pass may not help if you’re too tired to absorb it.
 
🌿 Notice what you’ve stopped questioning. A familiar name, a standard heading, or a date carried over from another document. What are your eyes skipping because you think you already know what’s there?
 
🌿 Notice what’s going well. A client appreciates your questions. A project goes smoothly because you clarified something before starting. Time to celebrate!
 
We spend so much of our working time noticing things for other people. Our own businesses and lives deserve some of that attention too. 🔎

 
Attracting your ideal clients on LinkedIn
 
Have you ever wondered whether your LinkedIn profile is really helping you attract the kinds of clients you'd like to work with?

I'm excited to welcome Michelle Baum to The Propagarium on November 18 for a special live training session about this topic.

And I'd love for you to join us! I'm opening this session to Leaflet subscribers, too, even if you're not a member of The Propagarium.

I'll share registration details soon, but for now, save the date!
 

 
Favorite LinkedIn Posts This Week:
Favorite LinkedIn posts this week
 
Here are three posts I enjoyed reading on LinkedIn recently. Click the links below to read them.
  • Editing is a conversation: Lisa reminds us that when something gives a client pause, talking through it can lead to clearer writing for the reader. 🤝
     
  • Ask better testimonial questions: Josh’s five questions give clients a starting point for writing a testimonial. They invite specific details about the experience of working together, which can help prospective clients know what to expect. ⭐
     
  • A little kindness goes a long way: A small act of kindness can mean so much to someone whose struggles we know nothing about. I like Vanessa's examples of simple ways to make someone’s day a little lighter. 😊
 

 
Catch of the Week:
Goodwill Games, not Google Games
 
It's hard to imagine a time when Google didn't exist, but I'm old enough to remember. 😅 Google wasn't founded until 1998, eight years after the event mentioned in this transcript. That was a pretty good clue that something wasn't right!

Catch of the Week screenshots come from my transcript proofreading. I can't change what a person said, but I can make sure words are spelled correctly and punctuation marks are in the right spots. If you're interested in learning more about transcript proofreading, I wrote an article about it here.
 

 
Plant Photo of the Week:
Orchid with new leaf
 
I recently mentioned that I'm plant-sitting for a family member. I was so excited when I spotted a new leaf growing on one of her plants! I've never cared for an orchid before, so I was a little worried I might accidentally kill it while it's at my house. 😅 So far, so good!
 

 
Let's keep growing together!
Julie
 

 
What did you think of today's email? I'd love to hear your thoughts, questions, or feedback. Email julie@theproofreadergreenhouse.com
 
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