Issue #76 | October 26, 2026 |
|
Welcome back to Beyond the Tour, where twice a month you’ll get clear, practical enrollment strategies you can put to work this week. Let's get started. |
|
If You Do One Thing This Week: |
|
💞 1. Help teachers help you. Create a quick cheat-sheet for teachers so they know what you're looking for from them - When you're on a tour and you bump into them in the hallway.
- When you visit their classroom with a family.
- For Back to School Night.
- At Open House.
They don't know how to make an admission pitch, but you do. Help them be ambassadors for you. |
|
🗓️ 2. Solve the problem for the customer. Your school calendar is a customer service tool. Look at it through the eyes of a family (who is not living and breathing your school every day the way that you are). How can you make things more user-friendly for them? |
|
🎨 3. Brand your Open House. All of it. It’s Open House season. Before you build your PowerPoint, talk to your marketing person.* Are you using the right fonts?
The right photos? The right colors?
The right logo?
Your Open House presentation should look and feel like your website, admissions materials, and everything else families see. Consistency builds confidence. * If you are a team of 1, without a designated Marketing professional, that's ok. Decide with your colleagues what your font, color and logo you will use. Stay consistent. (Next time, we'll talk to your Head of School about hiring a marketing professional!) |
|
Come learn with us! So much is happening! THIS WEEK! FinalSite Webinar Turning Board Members into Enrollment Champions. They are already committed to your school. Train them to help you sell. Date: October 29, 2026 Time: 12:00PM EST/9:00AM PST COMING UP: TABS Annual Conference Telling Your School's Story, and Making Sure It's True Dates: November 4-6, 2026 E3N Tuesday Talks Top Tips for Retention, before Thanksgiving break Date: November 17, 2026 Time: 2:00PM EST/11:00AM PST Enroll Media Group - Lunch + Learn Maximizing Social Media for School Growth Date: November 18, 2026 Time: 12:00-12:45PM EST/9:00-9:45AM PST 📣 JUST ANNOUNCED! 📣 Small School Leaders Conference Building a Culture of Student Retention Dates: February 9-12, 2027 (Our session is on Friday Feb 12) All day. Virtual conference. Let me know if you'll be at any of these events. If we meet up in person, coffee is on me. ☕ |
|
Enquiry Tracker is a purpose-built admissions and enrollment platform for K–12 schools. It replaces scattered spreadsheets by bringing inquiries, tours, applications, events, and enrollments into one centralized system: - Online forms,
- Event registrations,
- Personalized communications,
- Pipeline tracking, and
- Real-time reporting.
So admission teams and school leadership always know where each family stands. But it's more than software; Enquiry Tracker helps schools build warmer, more professional relationships while easing administrative workload. Trusted by hundreds of schools worldwide, Enquiry Tracker enables smarter, data-informed decisions that boost conversion, resulting in higher admissions rates, stronger engagement, and sustainable enrollment growth. I love a good win-win. |
|
Follow me on Instagram for quick, concrete tips to make your day better. Yes, really. |
|
If this newsletter resonates with you, here are three more ways I can help: - Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
- Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
- Book me as a retreat facilitator or speaker. I am booking retreats now this Winter and Spring (and just booked for May 2027!). Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do. Let's get started, |
|
Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. Check out previous issues of Beyond the Tour here. You'll also see my other quick-tips email, the Tune Up. Subscribe to the Tune Up for tips on keeping your teams happy and healthy. You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem. If you received this email from a friend and want to subscribe, click here. |
|
Saddlerock Rd
Silver Spring, Maryland 20902, United States |
|
|
|
