Now that you know WHY you should share your values on social media, HOW do you do this regularly?
Make posting about these things part of your content categories: I talked about content categories in a previous email which you can read here, but the idea is to create a list of 9-12 topics you can cycle through for your content. Some of my values that I've included in my content categories are supporting women in wine and diversity in general, as well as sustainability.
Tell more stories: As I've said in a blog post you can read here: Humans are drawn to stories naturally. So, including your values in relatable stories is a high impact way of building connections with your audience. Bonus, it also makes you more approachable.
Make it a Habit: Finally, reread this email about how to make social media a habit. The more practice you have at sharing your values, the easier it will get and the better you will be at doing it. You'll get better at responding to the naysayers, and eventually, those assholes will see themselves out, making room for the audience you really want.