One of the best ways to succeed as an entrepreneur is to be authentic. Consumers have so many options but now more than ever, people are taking time to research who is behind the brand. Having a great product or service is no longer good enough because people want to buy from someone they like and can relate to. The details of how and why you started, your passions, motivations, and values are what will compel people to buy from you vs your competitor(s). People want to know YOUR story. Don’t wait until you launch your product or service to start marketing but take people on the journey with you. Give them a sneak peek behind the scenes and show them the many hats you wear outside of being a business owner.
The advantage that entrepreneurs have over major companies is that we can connect to our consumers on a more personal level and that can translate to lifelong customers and sales. If you tend to get nervous when telling people about what you offer, just start with who you are first. Details about your story that you may see as small or insignificant, could be the very thing that people remember. Take a moment to write down the highlights of your story and use it in your marketing and as a reminder of the value you bring to your customers.
