Hey hey, First name / photographer!
So, today I'm diving into the seven biggest mistakes I see photographers making on their ABOUT ME PAGES. And boy, are the mistakes many! But before we go any further, there's one thing I want to make sure you understand:
Your story isn't boring;
you're just telling it wrong.
You're not “just another photographer” and your story isn't the same as everyone else's! Trust me—give me 30 minutes with you and I can find an engaging, unique unique thread. I do it all the time! Even with photographers who are convinced they’ve got nothing unique to bring to the table. So, trust me…you’ve got a story in you, girl.
Now, let's talk about telling it right by digging into what NOT to do. If your about me page isn't working, it's probably because:
1. You're telling boring “and then” stories
You don't need to walk us through every moment from the time you first picked up a camera until you joined yearbook in high school until you took on your first photoshoot in college until you decided to make this a business. Instead, rely on a fascinating hook to start your about page and let your theme, “why," or philosophy lead you through the about page. We don't need the step-by-step.
2. You're relying on too many clichés
There are plenty of “wedding day third-wheels” and “photo session hype girls” out there on the internet. We don't need another. We need YOU. So, if you feel connected to those concepts, find unique ways to express them…preferably by showing (sharing an illustrative story) instead of telling.
3. You're writing too much…or not enough!
Rambly, long-winded about pages that stretch on for 800 words are just as bad as two-sentence nothing-pages. It's all about finding that Goldilocks zone right in the middle where you're sharing enough information for clients to get a real sense of who you are without getting lost along the way. Need a guideline? Aim for about 300 words!
