✅ Hiring someone because it looks like they can fix something I'm too lazy to fix myself:
This was biggest revenue drain this year. I hired a highly-recommended (very expensive) agency to do some work. They messed up so many things, it took me hours (days!) to fix their mess and the original thing that needed fixing 🤬.
And I am bringing this up because this is in part my fault. I should have had SOPs and automations in place before they could even work on the things that needed fixing. But that doesn't excuse the fact that they broke so many things.
Oh, and there was another service provider that totally disappeared after payment. It wasn't until I asked for a refund (that I never got!) that they finally replied to my emails.
✅ Creating products just because I can:
Just because I know how to do something, it doesn't mean that I should create a course about it. I started creating two mini-courses (
and never finished) about a topic that I know a lot about and I'm sure that my audience will love, but they don't quite
fit. I will release them on the
YouTube channel soon, but not as paid courses.
✅ Affiliate marketing:
Well, kind of. I will only be an affiliate for courses/products that fit the category of “I wish I had created this”. You know when you run into a product and you wish you had created it first. That's the type of product that I want to promote.
It'll be VERY sporadically and incredibly intentional. No more “buy this, buy that”. When you see me promote something that I didn't create, you'll know it's good!
✅ Gossipy Facebook groups:
This is a big one! Had to leave two of them recently. And there is another that might get the axe too. Too much drama and very little learning. I knew I had to leave one of them when I saw a business owner I admired, make petty 🤮 comments about another business.
