(Shoutout to Lexicon Copy Co. for sliding into my DMs with the word “logo-pocalypse". It's… perfect.)
It was as if every designer I love and respect had some secret club meeting behind closed doors and decided—all at once—that it was finally time to publicly take down the long-lived reign of the logo.
I'm not kidding. I saw at LEAST 4 Instagram posts with the same exact sentiment: “your logo is not as important as other elements of your brand”.
Thank. Freaking. God.(I'VE BEEN WAITIN' FOR THIS ONE—TURN IT UP!!!!)
Now, before you get nervous—I've got nothin' against a logo. Love a logo! No brand is complete without one.
But in this digital age, I will die on this hill: it's like… the least important element of your brand.
When I saw logo-pocalypse last week, I felt so vindicated. I've held this opinion FOR YEARS. But it's one of those opinions that feels illegal to say. It's so ~against the grain~ that it's scary to actually put words to.
I'm thrilled designers are finally talking about this. It's time for me to come out as what I really am: a logo-truther.