Something was in the water on Thursday, May 25th.
You see, it was a day like any other:
I woke up & did my little journaling exercise…
Then I went to the gym…
And came home to start on my work for the day.
But first, a quick Instagram scroll.
And that was when it happened.
The logo-pocalypse.
(Shoutout to Lexicon Copy Co. for sliding into my DMs with the word “logo-pocalypse". It's… perfect.)
It was as if every designer I love and respect had some secret club meeting behind closed doors and decided—all at once—that it was finally time to publicly take down the long-lived reign of the logo.
I'm not kidding. I saw at LEAST 4 Instagram posts with the same exact sentiment: “your logo is not as important as other elements of your brand”.
Thank. Freaking. God. (I'VE BEEN WAITIN' FOR THIS ONE—TURN IT UP!!!!)
Now, before you get nervous—I've got nothin' against a logo. Love a logo! No brand is complete without one.
But in this digital age, I will die on this hill: it's like… the least important element of your brand.
When I saw logo-pocalypse last week, I felt so vindicated. I've held this opinion FOR YEARS. But it's one of those opinions that feels illegal to say. It's so ~against the grain~ that it's scary to actually put words to.
I'm thrilled designers are finally talking about this. It's time for me to come out as what I really am: a logo-truther.
Here's what I mean:
