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October 2023
MORGANE
ORTI N
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 « When PLUME asked me to talk about the text that had marked me for life, I contemplated my most beloved books: The Ravishing of Lol Stein by Marguerite Duras, the letters of Camille Claudel, Le dur désir de durer by Paul Éluard.
   There's no shortage of texts that have touched me. But the one I have in mind is a different story.
The text that changed my life was a note from my mother. 
   As soon as I think about it, the answer seems so obvious. 
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   I remember my first summers away at camp. I would drag my feet on the way there, eager for one thing: to go home and be safe with my mother. 
It was the middle of July and I'd been in Ardèche for a week. 
  It was hard for me to fit in with the other children; everything required an overwhelming amount of effort. It was like I didn't belong. The mail was handed out every morning, a ritual I wouldn't have missed for the world. My mother always sent me a letter or package before I left, so I wouldn't feel so lonely when I got there. I was lucky enough to grow up with that kind of mom.
 
« We’re waiting for you to go to the beach. »
 
   That day, I was reading one of her postcards. I broke down in tears halfway through. I read, We’re waiting for you to go to the beach.
 
   Every night that followed, I thought about the note and felt close to her, despite the distance. It made me simultaneously happy and upset, a bit like when you hold your finger extremely close to a flame and leave it there for a few seconds too long. In retrospect, I don't understand why that sentence made such an impact. And yet, writing those few words still makes my stomach clench at almost 33 years old. I think that postcard is still at my mother’s house, carefully tucked away in a box. »
— Morgane Ortin
 
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Lately, at PLUME
 
Club Med • We produced the flatplan, developed the tone and wrote the texts for the first paper brochure of the Club Med 2 sailing yacht. Hinge • Laurianne Melierre, founder of PLUME, lent her voice to the TV, social media and cinema campaign of the online dating app. American Vintage • We worked hand in hand with the Marseille brand to present and tell the story of its latest photo exhibition, by Chiron Duong. Octobre Éditins • We composed and structured the “Sound of Octobre” page, a highly immersive text. Hôtel Dame des Arts • For her “Première Dame” monthly talk, our founder invited Chloé Lopes Gomes, the first Afrodescendant dancer to join the legendary Staatsballett Berlin. 
 
 
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