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October 3, 2023
 
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As we transition to fall and move into holiday season (yep - it's coming!), we begin to shift our color palette and think ahead to holiday gifting. We've got you covered at Beautycounter!
 
Today's topics:
  • 🎁 Beautycounter news–keeping you in the loop:
    • Holiday sets are here!
    • And free shipping 🥳
    • New to Beautycounter–you're eligible for 20% off.
    • How 'bout samples–I can send or deliver.
    • Curious about being a Beautycounter Brand Advocate? Scroll down.
  • 💥 Flash Tip
  • 🔦 Product spotlight: Beyond Gloss Lip Gloss
  • 🤔 Article: All About Toner
  • 🙋🏻‍♀️ Karen Tarver Style blog: check out recent posts (including 💍 wedding!)
Please reach out with any questions. 
 
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Keeping you in the loop:
  • 🎁 Holiday sets are here! 🎉 SHOP NOW! Get your gift list organized (don't forget to add yourself 😉). Some of the best sellers go fast, so don't wait and be disappointed (Jellies and Mini Lip Glosses always sell out).
  • FREE SHIPPING ANYONE? From Tuesday, October 3 through Thursday, October 5, 11:59pm Pacific, purchase TWO or more holiday sets for free shipping!
  • 🤑 Want a discount? (new clients): If you or someone you know would like to try Beautycounter for the first time, you/they will be eligible for a 20% discount with the code CLEANFORALL20. I always recommend checking with me before ordering to ensure that you do get your discount on all of your products (e.g., sets, collections, regimens are excluded as they have discounts built in but there's a work around).
  • SAMPLES? I get it that you might be hesitant to purchase skincare and makeup products that you haven't seen, touched, and tried. Solution: SAMPLES!
    • I can sample many Beautycounter products (use this form to request samples). And if you're local, I'll even drop them off (that's what I'm doing in image below–picking up samples from a local client). My client tried the Clean Swipe Hyaluronic Lip Balms and found her perfect shade!
Thinking of a side hustle? Need a little extra in your pocket for the holidays or groceries? Simply want a 25% discount on Beautycounter skin care, makeup AND holiday sets?! Becoming a Beautycounter Brand Advocate might be just the thing for you. Check out a 30 second video about why we do what we do. SCROLL DOWN FOR OCTOBER PERKS FOR NEW BRAND ADVOCATES.
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What's the most important thing you can do for healthy and youthful skin. SUNSCREEN! I know you know this. But it's always good to remind ourselves that sunscreen is a critical step in daily skincare. Even as we head into fall and winter. Keep the sunscreen habit going. And don't forget to protect the back of your hands with sunscreen–it'll keep the hyper-pigmentation (aka age spots) at bay. My favorite way to protect my hands is to use a stick sunscreen–keep one handy in your purse or car so it's always easily accessible (fyi, Beautycounter has a good one).
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In the realm of skincare, toner often stands as a misunderstood hero. If you're over 50, you may remember the astringent-laden toners of the past, leaving skin feeling tight and dry. However, today's toners have evolved into vital components of a skincare routine. Modern toners play a crucial role in maintaining skin health.
 
Toning is an important step in skincare because it helps restore the skin's pH to its natural, slightly acidic state. Toners often contain ingredients that can bring the skin back to its optimal pH level. By doing so, toners contribute to the overall health and resilience of the skin, ensuring it is better equipped to retain moisture, resist infections, and benefit from subsequent skincare products like serums and moisturizers. Maintaining a balanced pH is particularly important, as it contributes to a healthier, more radiant complexion.
 
The Basics of Toner
So, what is toner, and why should it be a staple in your skincare regimen? In essence, toner is a liquid that helps balance the skin's pH after cleansing. It preps the skin for subsequent steps in your routine. Clean and nourishing ingredients are now the norm, aligning perfectly with the ethos of clean beauty.
 
The Importance of pH Balance
You may have heard the phrase “pH balance” tossed around in the skincare world, but what exactly does it mean?
 
Balancing the skin's pH refers to maintaining the natural acidity or alkalinity of the skin. The pH scale ranges from 0 to 14, with 7 being neutral. The skin's normal pH level typically falls between 4.7 and 5.75, making it slightly acidic.
 
When you cleanse your skin, especially with traditional soaps and cleansers, it can disrupt this natural pH balance. Many cleansers are alkaline, and using them can raise the pH of the skin, making it more alkaline. This shift can compromise the skin's protective barrier, known as the acid mantle. It’s not an exaggeration to say that the acid mantle is one of your body’s first lines of defense!
 
The acid mantle is a thin, protective layer on the skin's surface formed by a combination of sebum (skin's natural oil) and sweat. It acts as a defense against bacteria, viruses, and other potential contaminants. When the skin's pH is balanced, this protective barrier is more effective.
 
Toners formulated with the proper ingredients will naturally restore your pH balance and prepare your skin for moisturizing.
 
Hydration and Nourishment
One of the key reasons to embrace toner is its ability to hydrate and nourish the skin. This is especially crucial for women over 50, as the skin tends to lose moisture with age. Toning products are crafted with ingredients like hyaluronic acid and botanical extracts, providing a burst of hydration that revitalizes the skin, leaving it feeling refreshed and radiant.
 
Enhancing Absorption
Beyond hydration, toners act as a preparatory step for the products that follow. By balancing the skin's pH and removing impurities, toner allows serums and moisturizers to be absorbed more effectively. This enhances the overall efficacy of your skincare routine, ensuring that the products you use can penetrate deeply and deliver their benefits.
 
The Clean Beauty Advantage
For those passionate about clean beauty, choosing a toner free from harmful chemicals and filled with botanical goodness reflects a commitment to personal well-being and environmental sustainability. Regardless of the specific brand, incorporating a clean and nourishing toner can be a transformative step in the beauty journey. 
 
Beautycounter offers three toners that each have a slightly different focus: Countermatch Hydra-Gel Radiance Toner, Countercontrol Instant Matte Toner, and All Bright Triple Acid AHA Toner. Questions? Let me know. 👍🏼
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 “If you think we're just selling lipstick, you're not listening.” 💄
 
Are you interested in joining Beautycounter's movement 
to get safer products into the hands of everyone?
(And working together! 🙋🏻‍♀️)
 
During the month of October, new Brand Advocates will get our first-ever clean fragrance ($78 USD value) plus free shipping! These gifts are available when new Brand Advocates join with minimum purchase of $150. (See the all the October gifts in the infographic.)
 
Enrollment is only $50 (or $21 if you're Band of Beauty rewards program member) for your personal Beautycounter website + trainings. Don't want to sell? No problem. Some Brand Advocates join just for the discount on products–25%! Brand Advocate details here or email me if you have questions.
 
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